Posts Tagged ‘Tips’

How Press Releases Can Boost Your SEO Strategy

by Mark Hess

LinksIn the world of search engine optimization (SEO), nothing rules supreme quite like the prospect of getting someone to link to your Web site. Once your site is properly optimized, you can attract niche traffic to your site and increase the amount of inbound links pointing in your direction. But how do you launch an SEO program that will actually produce results?

Believe it or not, the good, old-fashioned press release still has a place in today’s (more…)

6 Ways to a Better Bottom Line. Your Rating?

by Mark Hess

Business Man MarketerDon’t get stuck in a rut.

OK, this is a check list that every small business should consider. You may already be doing all of these things, if so give yourself an A+ and the drinks are on you. If you do 4 out 5, you’re a B; 3 out of 5, a C, and less, well, let’s not go there. And if you do none of these and still run a successful biz, congrats, how do you do it?

1. Make a yearly marketing plan. Basically write down all of the things you are going to do to promote your business AND schedule them. Ad campaigns are more effective when they appear consistently; social media engagement suffers if you take weeks off from it; blogging twice or more a week reaps huge long term “Thought Leader” benefits. Don’t wait until a slow period to do promotion; keep it (more…)

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Sep

Twitter Tips for Marketing & PR

by Mark Hess
Factory and arrow
Direction by R. Hess

Twitter marketing is time consuming, but many companies are starting to see results. Our friends at HubSpot just released this concise and easy to understand guide to all you need to know. Thanks HubSpot!

How to Use Twitter for Marketing & PR

Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts.  In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters.  Truly, a micro-blog.  Another way to think of Twitter is like a cross between instant (more…)

How Google Search Works, Briefly

by Mark Hess

Google video

cccccccccccccccccccccccHow does Google decide a websites ranking? Well there’s a little video they made to help explain it. It’s not very deep, but you do get the idea that quality links to a site are more important than links out or keywords, and quality is measured by how in depth and targeted the whole set of pages are on any given site. There are also little videos on how Google ads and apps work. It’s worth a few minutes.

More Than Just Facebook, Twitter, LinkedIn and YouTube

by Mark Hess

Trying to effectively use social media for promotion becomes harder as more and more companies compete for views. But what about the lesser know social sites out there. Jay Baer writes convincingly that to ignore them is to ignore opportunity. Do you agree with his thoughts?

Are You Taking Social Media Shortcuts?
March 9th, 2010 | Written By: Jay Baer

Are you treating social media like a checklist? (more…)

Short History of Link Based Ranking Rationale

by Mark Hess
Building Links
Building Links by Mark Hess

For the best SEO you need lots of things, but links to your site from related sites are at the top of the list. Why? For a simple explanation, our friends at wilsonweb.com provide this entry:

Why You Need Links to Get High Rankings

Eric Enge , Stone Temple – Mar 16, 2010

You’ve heard that you need links to your site to get high rankings, but you may have wondered why. Just why are links to your site are important?

In this first in a series on linking, I’ll give you a brief history of search engines to explain how links fit in. The problem search engines have always faced is how to point users to the best, most relevant webpages in response to their queries.

1. Relevance Based on Human Judgments

The Yahoo Directory was one of the first practical tools for searching the web. It was and is a human- (more…)

Sending Money Through Facebook!?

by Alec

The new facebook application “Buxter” allows users to send US dollars or euros to friends.

We send links, photos, updates, messages, and videos already… why not money?

Read the full article

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