Posts Tagged ‘measuring’

6 Ways to a Better Bottom Line. Your Rating?

by Mark Hess

Business Man MarketerDon’t get stuck in a rut.

OK, this is a check list that every small business should consider. You may already be doing all of these things, if so give yourself an A+ and the drinks are on you. If you do 4 out 5, you’re a B; 3 out of 5, a C, and less, well, let’s not go there. And if you do none of these and still run a successful biz, congrats, how do you do it?

1. Make a yearly marketing plan. Basically write down all of the things you are going to do to promote your business AND schedule them. Ad campaigns are more effective when they appear consistently; social media engagement suffers if you take weeks off from it; blogging twice or more a week reaps huge long term “Thought Leader” benefits. Don’t wait until a slow period to do promotion; keep it (more…)


Report: Facebook Beats Google For Web’s Most-Visited Site

by Alec

Social media is bigger than finding information.

Ok, maybe that statement is ridiculous, but still, facebook beats google for most visited site on the web.

Short History of Link Based Ranking Rationale

by Mark Hess
Building Links
Building Links by Mark Hess

For the best SEO you need lots of things, but links to your site from related sites are at the top of the list. Why? For a simple explanation, our friends at provide this entry:

Why You Need Links to Get High Rankings

Eric Enge , Stone Temple – Mar 16, 2010

You’ve heard that you need links to your site to get high rankings, but you may have wondered why. Just why are links to your site are important?

In this first in a series on linking, I’ll give you a brief history of search engines to explain how links fit in. The problem search engines have always faced is how to point users to the best, most relevant webpages in response to their queries.

1. Relevance Based on Human Judgments

The Yahoo Directory was one of the first practical tools for searching the web. It was and is a human- (more…)

How Much Are Facebook, Twitter, and LinkedIn Worth? [REPORT]

by Alec
  1. Facebook: $11.5 billion
  2. Zynga: $2.6 billion
  3. Twitter: $1.4 billion
  4. LinkedIn: $1.3 billion
  5. Linden Labs (Second Life): $383 million

via (@mashable)

Read full article

Facebook Overtakes Yahoo: Now the Second Most Visited Site in U.S. (via Mashable)

by Alec

In the United states Facebook is now bigger than Is your business using Social Media? Read the article: HERE

Thanks Mashable!

Great Business Website Tips, Part 5

by Mark Hess

Graphic Tips 5A website can just be a digital brochure or glorified business card, and in fact a huge number of websites, especially ones created a decade ago are exactly that. But today’s market demands a better mouse trap. Your business website should be sophisticated in it’s structure and usability. And although some effort must go into it, developing and using some cleaver strategies will expand you reach; improve your profits and build brand loyalty. Below are just a few more of these efforts that are sure to help:
Registration Stratagem: Gathering email addresses of people interested in your business is invaluable for future growth. With today’s technology sending thousands of emails out is easy and super effective; it’s having people to send those emails to which can be more complicated. Figure out the best way to encourage people to share their email addresses. Offer them advance notice of specials or news about you. And only require an email address with all other personal info like phone, physical address and so on optional. Create a pleasant greeting when people (more…)


Timeless Business Principles

by Mark Hess
New From Old by R. Hess
New From Old by R. Hess

Tried and true business principles are not rare, but this list of “Business Commandments” caught my attention, so I thought I would share it here:

1. Don’t waste your time going after business we don’t really want.
2. The boss usually decides – not the assistant treasurer. Do you know the boss?
3. It’s just as easy to get a first-rate piece of business as a second-rate one.
4. You never learn anything when you are talking.
5. The client’s objective is more important than yours.
6. The respect of one person is worth more than acquaintance with 100.
7. When there’s business to be done, get it!
8. Important people like to deal with other important people. Are you one?
9. There’s nothing worse than an unhappy client.
10. If you get the business, it’s up to you to see that it’s well handled.

To read the full story check out this entry.

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