Posts Tagged ‘Marketing’

6 Tips for Turning Leads Into Buyers

by Mark Hess

Lead Management TipsGenerating leads is what marketing is all about. But once you’ve gotten someone to notice you; visit your website or respond to a deal offer, how do you ‘nudge’ them into buying? Approximately 25% of new leads are ready to buy, and about 25% are probably never going to buy.

So what do you do with the other 50%? Hope for the best? Cast a magic spell?

Professionals go into “lead management” mode and you can do the same thing while building your leadership authority, improving SEO, creating loyal fans and buyers, and learning what your prospective clients want.

Attracting new leads can come through an email campaign or social interaction (real and online) or any advertising. Once you’ve got new leads you need to determine 3 things:

1. Evaluate your leads to determine which are ready to buy, likely to buy and likely to never buy. Buyers will be obvious, likely buyers are ones who (more…)

Great Social Media Statistics

by Mark Hess

Myths of Social Media Debunked

Debunking Myth by R. Hess

Author Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. The link at the bottom of this post takes you to the source which includes a video by Stelzner about  his in-depth report, “Social Media Marketing Industry Report”

Interesting stats from the report:

  • 88% indicated they were employing social media for marketing purposes
  • 72% have only been using social media marketing for a few months
  • 64% of marketers are using social media for 5 hours or more each week
  • 39% are using it for 10 hours a week
  • 81% say the number-one benefit is generating exposure, followed by increasing traffic and building new business relationships
  • Over half saw a rise in search engine rankings.
  • Out of social media tools marketers most wanted to learn about, social bookmarking sites ranked highest followed by Twitter.

Marketers and business owners still have a lot of questions about social media marketing. The report looks at the top ten questions they have:

You can see Stelzner’s full report as well as a video narrated by Stelzner himself here.

http://www.whitepapersource.com/socialmediamarketing/report/

Is the New Google Smack Down a Good Thing?

by Mark Hess

Pepto Google MarketingEvery time, Google changes its algorithms – it causes a frenzy among those internet marketers relying heavily on the search engines.  The latest change made many marketers stock up on Maalox and Pepto Bismol as it made them literally sick to their stomachs. Google’s latest change was an attack on article directories and content farms like Ezinearticles.com.

You see, many internet marketers were writing 150-200 word articles that gave no informational value whatsoever, just to get the link. They were after the SEO benefit and not taking full advantage of what article marketing has to offer. But now, because of the new Google algorithm change sites like EzineArticles.com lost a lot of its visibility on Google and it has many internet marketers up in arms.

Now, unlike many internet marketers, I think the change is a GOOD thing — and here’s why…

4 Reasons Why I Think the New Google Algorithm Change is a Good Thing (more…)

12
Apr
Categories: Uncategorized

How Important Is SEO to You?

by Mark Hess
Young Man Coming Out of Old
Evolving by R. Hess

A lot of what passed for search engine optimization a couple of years ago was just scamming search engines into giving out high ranks. Now it’s much more about creating quality, provocative, engaging content. Yes, a lot of blogs are still over exposed ego trips, but there is also an incredible amount of deep, thoughtful commentary, useful advice, helpful tutorials and just good information out there. And I think Google is chiefly the reason why. By constantly evolving their search criteria and endlessly catching the scammers and tricksters, they have forced a raised bar mentality. Good content is being rewarded with high rankings. And we’re all a little better for it. I can’t believe I’m praising the behemoth Google has become, but so far they’ve been pretty good citizens. As far as I know… Anyway HubSpot has a nice little article about SEO I thought you might like. How important is SEO to you?

SEO is Evolving Fast: Is Your Website?

Just a few months ago, Mike Volpe blogged about Page Rank becoming irrelevant.   (more…)

Twitter Tips for Marketing & PR

by Mark Hess
Factory and arrow
Direction by R. Hess

Twitter marketing is time consuming, but many companies are starting to see results. Our friends at HubSpot just released this concise and easy to understand guide to all you need to know. Thanks HubSpot!

How to Use Twitter for Marketing & PR

Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts.  In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters.  Truly, a micro-blog.  Another way to think of Twitter is like a cross between instant (more…)

How Google Search Works, Briefly

by Mark Hess

Google video

cccccccccccccccccccccccHow does Google decide a websites ranking? Well there’s a little video they made to help explain it. It’s not very deep, but you do get the idea that quality links to a site are more important than links out or keywords, and quality is measured by how in depth and targeted the whole set of pages are on any given site. There are also little videos on how Google ads and apps work. It’s worth a few minutes.

HOW TO: Create Effective Online Coupons

by Alec

Great article via Mashable:
http://mashable.com/2010/02/10/online-coupons/

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11
Feb
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