94% of Businesses Surveyed Believe in Social Media

by Mark Hess

Pie Chart Showing 94%

A survey (conducted by Deloitte, Beeline Labs and the Society for New Communications Research) of 400 companies found that 94 percent of enterprises plan to maintain or increase their investment in enterprise social media tools such as blogs, wikis and microblogging tools from providers such as IBM, MindTouch, Socialcast, Mzinga and Jive Software. The results seem counterintuitive in light of the recession, but it shows the importance of these tools for social networking and collaboration, and proves that they are not just a fad in the enterprise. Social analytics tools are also part of the trend. Read the whole story at: Study: 94% of Enterprises Will Invest in Social Media Despite Recession

10
Nov

Did You Know? Vid Shows Shift to Social Media

by Mark Hess

Karl Fisch and Scott McLeod update their video series of web use statistics in this 4.0 version. The shift to social media for marketers and individuals alike is amazing.

We’re Serious About :: Blog Marketing & Analytics

by Mark Hess

Your Business Going Up by R. Hess
Business Going Up by R. Hess

We take your business extremely seriously; not only the business relationship between you and Full Voice Media, but your specific business. So when we are hired to implement any course of action on your behalf we want to make sure we understand everything we can about your company. We want to represent you in the best possible light. Take blog marketing, for instance. Before we start spreading the word about who you are and what a terrific product or service you offer, we want to know as much about you as possible; including whether we really believe in you. (Sorry, but we’re not interested

Where Is the Ethics Line in Business Blogging?

by Mark Hess
The Big Question by Mark Hess
The Big Question by Mark Hess

A lot of advertising can be a little over the top in terms of claims. And being in the advertising/promotion and communications arena for many years I, of course, have felt the pull to exaggerate and overstate a client’s particular brand or service. The client loves it, sometimes it really works and produces good results (read: more profit), everyone does it and it just seems like hyping, promoting, building up, plugging, boosting, merchandising, pushing and exposing in the most overheated way is a tried and accepted way in the world. But the world is changing and changing fast. Five years ago almost no one would have believed how many people use the Internet today. Or how much money is shifting away

8
Oct

Online Marketers Ask: When Should You Redesign?

by Mark Hess
Target Unexpected Results by R. Hess
Target Unexpected Results by R. Hess

I love it when I find a brilliant list that answers a basic question. It’s even more fun to find others who then elaborate and add to the list. Seth Godin is a masterful online marketer who gives advise which is timely and on target. His blog entry titled: Things to ask before you redo your website is just such a case. Seth makes it easy for designers, business owners and anyone in between to use a rational decision process to assess their websites strengths and weaknesses by focusing on the fundamentals of just what a site is supposed to do. Another great marketing force on the Internet is FutureNow who picks up the thread and runs with it, citing Seth’s blog and then refining and expanding on it from their unique perspective: Redesign? Ask the Right Questions! I highly recommend both posts and thank the people behind them.

21
Sep

Marketing Expertise + Client Expertise=$uccess

by Mark Hess
Assessing Business by Mark Hess
Assessing Business by Mark Hess

Let’s face it. Most design and marketing firms put their mark on a clients advertising and/or brand identity as opposed to creating a unique strategy and look based on the intended audience and business landscape.

If you look at most design firm’s portfolio you see not only a thread, but a similar approach or look going through most of their work; regardless of the client.

Instead of listening to and learning about their clients’ business and then applying individual, distinct solutions they often filter the clients needs through a pre-set sense of design; often what’s trendy or popular at the moment.

The first thing a design and marketing firm should do is learn all it can about a

15
Sep

20% of Tweets are about Brands

by Alec

twitter money

Twitter, the social media tool whose popularity has exploded in the last year, is about more then just self-expression.
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Research from Penn State has found that one in five tweets involves a specific brand or product. Important news for those business owners and marketers who want to reach the over 18 million people now using the service. ( E-marketer has some great research on the relationship between executives and Social Media. )
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Now just because a brand is being mentioned does not mean it is being cast in a favorable light… this should be a message to all businesses, its time to join the conversation.

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