Laptop and TV Viewing
Got word of this study from Mashable:
According to Reuters, Nielsen’s research shows that “57 percent of TV viewers in the U.S. who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 million U.S. consumers.”
This is an interesting finding on consumer behavior and how we process multiple sources of information/media at once. It shows that viewers are not always completely focused on their TV or Web activities (big surprise there), and to me exemplifies the value of diversified and integrated marketing campaigns. Even if a given budget forces you to market less in one particular medium (be it TV, internet, print) the value in diversifying your marketing channels is justified. Providing additional exposure while increasing your ROI.
Image courtesy of oceanfrontcaribbean
No matter what kind of business you’re in, the internet has fundamentally changed the marketing game. Traditional advertising is losing its influence on consumers as more and more decisions are made online. The internet and the new media environment allow for your business, brand, or service to engage with customers like never before; creating incredible marketing opportunities capable of targeting both new and existing business. To make an impact and stand out from the competition it’s important to take full advantage of the open and conversational nature of Web 2.0 and social media marketing. Full Voice Media is a consulting firm which specializes in web development, graphic design, and online positioning. We seek to inform our clients on the new media landscape and help brands reach their maximum potential.
Full Voice Media is a creative/consulting firm that specializes in web development, graphic design, and online positioning. We seek to improve our clients bottom line using the new media landscape and help brands reach their maximum potential. With over 30 years of experience in the communication business, we bring not only solid, time tested marketing and promotion solutions, but forward thinking, cutting edge strategies based on the unique opportunities the internet provides. We want to help you grow your profits; your potential; your success.
We find the hidden market opportunities; the expansion potentials; the untapped low-cost, high-value synergistic promotional gateways that will bring more customers to your brand and more profits to your bottom line.
We specialize in businesses, both large and small; traditional and somewhat non-traditional such as writers and illustrators. We’ve worked with hotels and restaurants, B to B vendors, web start-ups, psychological testing facilities and high tech Internet integrator services, and more. We look for clients who are interested in growth and organized strategies in all fields of all sizes.