Social Media Will Change the World: the Stats

by Mark Hess

Mona Lisa Prince Ad by Mark Hess
Mona Lisa Prince Ad by Mark Hess

I’ve been in the communications business for over 30 years. I came to it naturally I suppose, as my father had been an award winning TV and print designer/illustrator before me. I began as an illustrator and eventually segued into design, marketing, advertising and promotion. Gradual overall changes in the field are common as times move on; but I (well no one, actually) have never seen such a quick, fundamental change in the advertising and marketing landscape as what we are going through at the moment. Traditional print, radio and TV mediums are suffering lose of revenue as the web becomes a more

Study: Majority of TV Viewers are Using the Web Simultaneously

by Alec
Laptop and TV Viewing

Got word of this study from Mashable:

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According to Reuters, Nielsen’s research shows that “57 percent of TV viewers in the U.S. who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 million U.S. consumers.”

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This is an interesting finding on consumer behavior and how we process multiple sources of information/media at once. It shows that viewers are not always completely focused on their TV or Web activities (big surprise there), and to me exemplifies the value of diversified and integrated marketing campaigns. Even if a given budget forces you to market less in one particular medium (be it TV, internet, print) the value in diversifying your marketing channels is justified.  Providing additional exposure while increasing your ROI.

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Image courtesy of oceanfrontcaribbean

15
Sep

• Social media marketing:

by Alec

favicon copyBarPlug

Social media sites allow users to become part of an online network; allowing people to interact with friends or colleagues in ways that were never before possible. These sites provide a fantastic opportunity for businesses to communicate with specific audiences; efficiently, effectively, and often.

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Unlike trying to win new customers – or retain existing ones – through ‘interruptive advertising’ such as magazine or newspaper ads, direct mail or even press releases, the social media marketing approach is rooted in engagement. If you want to make an impact and stand out from the competition, it has never been more important to enter into a dialogue with your clients/customers/users, and engage with them on a number of levels.

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14
Sep

Internet Marketing Techniques Offer Added Value to Traditional Advertising

by Alec
http://getbusinessonline.wordpress.com/

No matter what kind of business you’re in, the internet has fundamentally changed the marketing game. Traditional advertising is losing its influence on consumers as more and more decisions are made online. The internet and the new media environment allow for your business, brand, or service to engage with customers like never before; creating incredible marketing opportunities capable of targeting both new and existing business. To make an impact and stand out from the competition it’s important to take full advantage of the open and conversational nature of Web 2.0 and social media marketing. Full Voice Media is a consulting firm which specializes in web development, graphic design, and online positioning. We seek to inform our clients on the new media landscape and help brands reach their maximum potential.

• Our principal methodology:

by Alec

2009-09-18-101957Our procedure is methodical: first we gain insight as to who you are and what your core competencies are. We want to listen and learn about your business and your experience with it. Our goal is not to put our mark on your company, but to help you take your company where you’d like to go.

You are the expert in your field; let us be your expert in the marketing and communications field. We view every business as a unique opportunity; a unique entity with a unique “face” and “voice”. Your “face” is the outward visuals you present to the public or other target audience, be it a logo or stationary, signage, website or advertising. Your “voice” is the message you communicate; the tone, syntax, style and flavor of all your written communications in business cards, ads, your website, signs, etc. all project a sense of who you are as a business, service or brand.

We look at  and evaluate your physical visual presence, your “face”; be it a store front or a web site; product line or promotions to date for consistency and effectiveness. In fact any and all of the physical manifestations of your business are considered. Does your “face” present a consistent, attractive, and compelling visual appearance? Is it strong and confident; clear and memorable? If not, we’ll help define a master plan for improvement. Is your “voice” or message friendly and clear? Does your ad copy, web site and/or marketing materials convey a sense of continuity? Does it engage the potential customer/client with targeted information to help them become comfortable with your product or service?

Through a collaboration of your unique insight into your area of expertise and our outsiders’ point of view looking in, we offer clients the perspective needed to improve and implement clear, provocative strategies for growth and success.

12
Sep
Categories: Full Voice News

• OUR PRINCIPAL STRATEGY:

by Alec

favicon copyOur principal strategy is simple: develop an insider’s knowledge of your business; understand what your competition is doing and develop unique ways to make your brand stand out from the crowd. Full Voice Media adds value to your business and brand through the following steps:

1) Analyze your business in terms of marketing, competition, new media positioning.

2) Develop strategies that most effectively position your brand within its competitive landscape.

3) Execute strategies: including revamping current media offerings, developing new promotional materials, and creating a sophisticated web presence.

We look at your whole business (including your competitors) and help you develop a winning, low cost promotion plan. We’ll help you build a great website that brings in customers; or fine-tune the one you have. We’ll make sure your logo and brand identity is strong and enticing. We’ll develop a plan to use Internet social media sites such as Facebook, Twitter, Linked In, Plaxo, etc. to promote you and drive business your way. If print advertising makes sense we’ll make sure yours is beautifully designed, provocative, effective and well placed. Direct mail campaigns, web advertising, search marketing,  sponsorships, press synergy and contests could all be part of the mix and be used to generate publicity, awareness and sales. We are here to be your expert in promoting your business. So you focus on your business and we’ll focus on bringing in new customers.

11
Sep
Categories: Full Voice News

• WHO WE ARE :: WHAT WE DO…

by Alec

FVM-Logo9Full Voice Media is a creative/consulting firm that specializes in web development, graphic design, and online positioning. We seek to improve our clients bottom line using the new media landscape and help brands reach their maximum potential. With over 30 years of experience in the communication business, we bring not only solid, time tested marketing and promotion solutions, but forward thinking, cutting edge strategies based on the unique opportunities the internet provides. We want to help you grow your profits; your potential; your success.

We find the hidden market opportunities; the expansion potentials; the untapped low-cost, high-value synergistic promotional gateways that will bring more customers to your brand and more profits to your bottom line.

We specialize in businesses, both large and small; traditional and somewhat non-traditional such as writers and illustrators. We’ve worked with hotels and restaurants, B to B vendors, web start-ups, psychological testing facilities and high tech Internet integrator services, and more. We look for clients who are interested in growth and organized strategies in all fields of all sizes.

10
Sep
Categories: Full Voice News
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