20% of Tweets are about Brands

by Alec

twitter money

Twitter, the social media tool whose popularity has exploded in the last year, is about more then just self-expression.
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Research from Penn State has found that one in five tweets involves a specific brand or product. Important news for those business owners and marketers who want to reach the over 18 million people now using the service. ( E-marketer has some great research on the relationship between executives and Social Media. )
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Now just because a brand is being mentioned does not mean it is being cast in a favorable light… this should be a message to all businesses, its time to join the conversation.

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