HOW TO: Measure Social Media ROI (via Mashable)

by Alec

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Social media ROI is difficult to measure. Just as ‘word of mouth’ is difficult to measure. Both are incredibly powerful drivers for new business and important in creating positive customer relations. Yet developing exact measurements¬† for such marketing is nearly impossible. Mashable has a great article on some of the strategies and tools we can use to measure the effectiveness of Social Media Marketing.

Click Here to Read.

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