Social Media Will Change the World: the Stats

by Mark Hess

Mona Lisa Prince Ad by Mark Hess
Mona Lisa Prince Ad by Mark Hess

I’ve been in the communications business for over 30 years. I came to it naturally I suppose, as my father had been an award winning TV and print designer/illustrator before me. I began as an illustrator and eventually segued into design, marketing, advertising and promotion. Gradual overall changes in the field are common as times move on; but I (well no one, actually) have never seen such a quick, fundamental change in the advertising and marketing landscape as what we are going through at the moment. Traditional print, radio and TV mediums are suffering lose of revenue as the web becomes a more powerful, high value ROI delivery source of choice. And it’s social media that is driving this change. I could go on forever but I thought I’d share some statistics that are going around. (Thanks to for the great research)

  1. •By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network (Source: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog)
  2. •Social Media has overtaken porn as the #1 activity on the Web (Huffington Post)
  3. •1 out of 8 couples married in the U.S. last year met via social media (McKinsey Study also posted by David Dalka)
  4. •Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. (First Stats: United Nations Cyberschoolbus Document)
  5. •If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (Facebook)
  6. •Yet, some sources say China’s QZone is larger with over 300 million using their services (TechCrunch)
  7. •comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – is the #1 social network (comScore)
  8. •2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction (U.S. Department of Education Study )
  9. •% of companies using LinkedIn as a primary tool to find employees….80% (Jobvite Social Recruitment Survey)
  10. •The fastest growing segment on Facebook is 55-65 year-old females (Inside Facebook Blog)
  11. •Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama(Twitter & World Population Data)
  12. •Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen (Metro Newspaper)
  13. •The #2 largest search engine in the world is YouTube (TGDaily)
  14. •Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English (

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