Study: Majority of TV Viewers are Using the Web Simultaneously

by Alec
Laptop and TV Viewing

Got word of this study from Mashable:

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According to Reuters, Nielsen’s research shows that “57 percent of TV viewers in the U.S. who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 million U.S. consumers.”

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This is an interesting finding on consumer behavior and how we process multiple sources of information/media at once. It shows that viewers are not always completely focused on their TV or Web activities (big surprise there), and to me exemplifies the value of diversified and integrated marketing campaigns. Even if a given budget forces you to market less in one particular medium (be it TV, internet, print) the value in diversifying your marketing channels is justified.  Providing additional exposure while increasing your ROI.

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Image courtesy of oceanfrontcaribbean

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15
Sep

2 Responses

  1. Mark says:

    Any comments?

  2. Marni says:

    Geez, that’s ubneliveable. Kudos and such.

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