Articles for January, 2014

How to Market an Unattractive Business

by Alec

Young Man Coming Out of Old

Do you think your product, service, and/or business is fantastic? Do others?

This is an interesting question and one that stumps a lot of my clients. “Fantastic” is a strong word and it means a lot of different things to different people. It even means different things to the same people at different times in their lives. Good healthcare is fantastic when you’re sick, but when you’re looking for something entertaining on a Saturday night a top-notch Emergency room is not something you’d call fantastic (unless you’re an extreme hypochondriac.)

This is all fairly obvious but it speaks to the importance of contextual self-awareness in both your marketing and your online presentation. Regardless of how “fantastic” your product, service and/or business truly is, you will still need to know: (1) how to bring people to your content and (2) how to speak to them in a way that is relevant and believable.

Lets use the example of The Global Nail Fungus Organization. This is a group dedicated to connecting people with nail fungus treatments. A really sexy topic right? To most people this is not fantastic, or attractive, or even a subject matter they want to acknowledge – and that is fine. But this is an organization with a goal and it needs a marketing strategy to achieve that goal. So what can it do?

Categories: Advice, Marketing

6 Tips for Turning Leads Into Buyers

by Mark Hess

Lead Management TipsGenerating leads is what marketing is all about. But once you’ve gotten someone to notice you; visit your website or respond to a deal offer, how do you ‘nudge’ them into buying? Approximately 25% of new leads are ready to buy, and about 25% are probably never going to buy.

So what do you do with the other 50%? Hope for the best? Cast a magic spell?

Professionals go into “lead management” mode and you can do the same thing while building your leadership authority, improving SEO, creating loyal fans and buyers, and learning what your prospective clients want.

Attracting new leads can come through an email campaign or social interaction (real and online) or any advertising. Once you’ve got new leads you need to determine 3 things:

1. Evaluate your leads to determine which are ready to buy, likely to buy and likely to never buy. Buyers will be obvious, likely buyers are ones who (more…)

Great Social Media Statistics

by Mark Hess
Myths of Social Media Debunked
Myth by R. Hess

Author Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. The link at the bottom of this post takes you to the source which includes a video by Stelzner about  his in-depth report, “Social Media Marketing Industry Report”

Interesting stats from the report include:

  • 88% indicated they were employing social media for marketing purposes
  • 72% have only been using social media marketing for a few months
  • 64% of marketers are using social media for 5 hours or more each week
  • 39% are using it for 10 hours a week
  • 81% say the number-one benefit is generating exposure, followed by increasing traffic and building new (more…)