Ramon Ray from OPEN Forum wrote an great article the other day called 30 Reasons Why Old Fashioned Websites and Email Marketing are Best for Growing Businesses. As businesses try to keep up with emerging trends in marketing they often forget about the importance of looking after their own website and catering to their web clientel. Social media marketing is important, but it should not distract the visitor away from making a purchase on your website because they’re too busy playing Facebook Pirate Poker while browsing your Facebook Fanpage. As the web becomes increasingly more social the importance of integrating a social media interface with your website has become equally as important as creating a beautiful web front, but it should not overshadow.
The website should be the hub of your business and the social media pages should integrate and compliment the website. I use the analogy of the tradeshow booth. The social media profile is the tradeshow booth at other locations on the internet, while your website is the brick (more…)