Articles for October, 2009

We’re Serious About :: Blog Marketing & Analytics

by Mark Hess

Your Business Going Up by R. Hess
Business Going Up by R. Hess

We take your business extremely seriously; not only the business relationship between you and Full Voice Media, but your specific business. So when we are hired to implement any course of action on your behalf we want to make sure we understand everything we can about your company. We want to represent you in the best possible light. Take blog marketing, for instance. Before we start spreading the word about who you are and what a terrific product or service you offer, we want to know as much about you as possible; including whether we really believe in you. (Sorry, but we’re not interested (more…)

Where Is the Ethics Line in Business Blogging?

by Mark Hess
The Big Question by Mark Hess
The Big Question by Mark Hess

A lot of advertising can be a little over the top in terms of claims. And being in the advertising/promotion and communications arena for many years I, of course, have felt the pull to exaggerate and overstate a client’s particular brand or service. The client loves it, sometimes it really works and produces good results (read: more profit), everyone does it and it just seems like hyping, promoting, building up, plugging, boosting, merchandising, pushing and exposing in the most overheated way is a tried and accepted way in the world. But the world is changing and changing fast. Five years ago almost no one would have believed how many people use the Internet today. Or how much money is shifting away (more…)

8
Oct