Articles for September, 2009

Online Marketers Ask: When Should You Redesign?

by Mark Hess
Target Unexpected Results by R. Hess
Target Unexpected Results by R. Hess

I love it when I find a brilliant list that answers a basic question. It’s even more fun to find others who then elaborate and add to the list. Seth Godin is a masterful online marketer who gives advise which is timely and on target. His blog entry titled: Things to ask before you redo your website is just such a case. Seth makes it easy for designers, business owners and anyone in between to use a rational decision process to assess their websites strengths and weaknesses by focusing on the fundamentals of just what a site is supposed to do. Another great marketing force on the Internet is FutureNow who picks up the thread and runs with it, citing Seth’s blog and then refining and expanding on it from their unique perspective: Redesign? Ask the Right Questions! I highly recommend both posts and thank the people behind them.

21
Sep

Marketing Expertise + Client Expertise=$uccess

by Mark Hess
Assessing Business by Mark Hess
Assessing Business by Mark Hess

Let’s face it. Most design and marketing firms put their mark on a clients advertising and/or brand identity as opposed to creating a unique strategy and look based on the intended audience and business landscape.

If you look at most design firm’s portfolio you see not only a thread, but a similar approach or look going through most of their work; regardless of the client.

Instead of listening to and learning about their clients’ business and then applying individual, distinct solutions they often filter the clients needs through a pre-set sense of design; often what’s trendy or popular at the moment.

The first thing a design and marketing firm should do is learn all it can about a (more…)

15
Sep

20% of Tweets are about Brands

by Alec

twitter money

Twitter, the social media tool whose popularity has exploded in the last year, is about more then just self-expression.
.
Research from Penn State has found that one in five tweets involves a specific brand or product. Important news for those business owners and marketers who want to reach the over 18 million people now using the service. ( E-marketer has some great research on the relationship between executives and Social Media. )
.

Now just because a brand is being mentioned does not mean it is being cast in a favorable light… this should be a message to all businesses, its time to join the conversation.

Social Media Will Change the World: the Stats

by Mark Hess

Mona Lisa Prince Ad by Mark Hess
Mona Lisa Prince Ad by Mark Hess

I’ve been in the communications business for over 30 years. I came to it naturally I suppose, as my father had been an award winning TV and print designer/illustrator before me. I began as an illustrator and eventually segued into design, marketing, advertising and promotion. Gradual overall changes in the field are common as times move on; but I (well no one, actually) have never seen such a quick, fundamental change in the advertising and marketing landscape as what we are going through at the moment. Traditional print, radio and TV mediums are suffering lose of revenue as the web becomes a more (more…)

Study: Majority of TV Viewers are Using the Web Simultaneously

by Alec
Laptop and TV Viewing

Got word of this study from Mashable:

.

According to Reuters, Nielsen’s research shows that “57 percent of TV viewers in the U.S. who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 million U.S. consumers.”

.
This is an interesting finding on consumer behavior and how we process multiple sources of information/media at once. It shows that viewers are not always completely focused on their TV or Web activities (big surprise there), and to me exemplifies the value of diversified and integrated marketing campaigns. Even if a given budget forces you to market less in one particular medium (be it TV, internet, print) the value in diversifying your marketing channels is justified.  Providing additional exposure while increasing your ROI.

.

Image courtesy of oceanfrontcaribbean

15
Sep

• Social media marketing:

by Alec

favicon copyBarPlug

Social media sites allow users to become part of an online network; allowing people to interact with friends or colleagues in ways that were never before possible. These sites provide a fantastic opportunity for businesses to communicate with specific audiences; efficiently, effectively, and often.

.

Unlike trying to win new customers – or retain existing ones – through ‘interruptive advertising’ such as magazine or newspaper ads, direct mail or even press releases, the social media marketing approach is rooted in engagement. If you want to make an impact and stand out from the competition, it has never been more important to enter into a dialogue with your clients/customers/users, and engage with them on a number of levels.

. (more…)

14
Sep

Internet Marketing Techniques Offer Added Value to Traditional Advertising

by Alec
http://getbusinessonline.wordpress.com/

No matter what kind of business you’re in, the internet has fundamentally changed the marketing game. Traditional advertising is losing its influence on consumers as more and more decisions are made online. The internet and the new media environment allow for your business, brand, or service to engage with customers like never before; creating incredible marketing opportunities capable of targeting both new and existing business. To make an impact and stand out from the competition it’s important to take full advantage of the open and conversational nature of Web 2.0 and social media marketing. Full Voice Media is a consulting firm which specializes in web development, graphic design, and online positioning. We seek to inform our clients on the new media landscape and help brands reach their maximum potential.

Page 1 of 212