I love it when I find a brilliant list that answers a basic question. It’s even more fun to find others who then elaborate and add to the list. Seth Godin is a masterful online marketer who gives advise which is timely and on target. His blog entry titled: Things to ask before you redo your website is just such a case. Seth makes it easy for designers, business owners and anyone in between to use a rational decision process to assess their websites strengths and weaknesses by focusing on the fundamentals of just what a site is supposed to do. Another great marketing force on the Internet is FutureNow who picks up the thread and runs with it, citing Seth’s blog and then refining and expanding on it from their unique perspective: Redesign? Ask the Right Questions! I highly recommend both posts and thank the people behind them.
Articles for September, 2009
Let’s face it. Most design and marketing firms put their mark on a clients advertising and/or brand identity as opposed to creating a unique strategy and look based on the intended audience and business landscape.
If you look at most design firm’s portfolio you see not only a thread, but a similar approach or look going through most of their work; regardless of the client.
Instead of listening to and learning about their clients’ business and then applying individual, distinct solutions they often filter the clients needs through a pre-set sense of design; often what’s trendy or popular at the moment.
The first thing a design and marketing firm should do is learn all it can about a (more…)
Got word of this study from Mashable:
According to Reuters, Nielsen’s research shows that “57 percent of TV viewers in the U.S. who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 million U.S. consumers.”
This is an interesting finding on consumer behavior and how we process multiple sources of information/media at once. It shows that viewers are not always completely focused on their TV or Web activities (big surprise there), and to me exemplifies the value of diversified and integrated marketing campaigns. Even if a given budget forces you to market less in one particular medium (be it TV, internet, print) the value in diversifying your marketing channels is justified. Providing additional exposure while increasing your ROI.
Image courtesy of oceanfrontcaribbean
No matter what kind of business you’re in, the internet has fundamentally changed the marketing game. Traditional advertising is losing its influence on consumers as more and more decisions are made online. The internet and the new media environment allow for your business, brand, or service to engage with customers like never before; creating incredible marketing opportunities capable of targeting both new and existing business. To make an impact and stand out from the competition it’s important to take full advantage of the open and conversational nature of Web 2.0 and social media marketing. Full Voice Media is a consulting firm which specializes in web development, graphic design, and online positioning. We seek to inform our clients on the new media landscape and help brands reach their maximum potential.