Articles for the ‘Consumer Behavior News’ Category

Facebook Overtakes Yahoo: Now the Second Most Visited Site in U.S. (via Mashable)

by Alec

In the United states Facebook is now bigger than Yahoo.com. Is your business using Social Media? Read the article: HERE

Thanks Mashable!

The Value in At Least Trying

by Alec
Trying

Read all the e-books and blogs you want but you wont be able to find a definitively “right” way to conduct social media marketing. That’s because their isn’t one. There isn’t a “right” or “correct” way of making TV commercials, or print advertising either and we have had those channels for far longer.

The truth is that while there are principles which help guide us in creating successful content and engagement, their does not exist a definitive right or wrong, effective or ineffective. There is no secret to producing viral content every time you lift a pen, touch a keyboard, or record a video.

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The most important concept is trying. Putting yourself and your content within reach of potential customers and hoping they bite. Then modifying that delivery and hoping they bite. They trying some new angle and hoping they bite. Its like that old saying about throwing everything at the wall and seeing what sticks.

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My message is this: Social Media Marketing, like all marketing is not an exact science. Many things you do wont make a big difference. Accept that but realize that NOT participating is guaranteed to make NO difference.

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Timeless Business Principles

by Mark Hess
New From Old by R. Hess
New From Old by R. Hess

Tried and true business principles are not rare, but this list of “Business Commandments” caught my attention, so I thought I would share it here:

1. Don’t waste your time going after business we don’t really want.
2. The boss usually decides – not the assistant treasurer. Do you know the boss?
3. It’s just as easy to get a first-rate piece of business as a second-rate one.
4. You never learn anything when you are talking.
5. The client’s objective is more important than yours.
6. The respect of one person is worth more than acquaintance with 100.
7. When there’s business to be done, get it!
8. Important people like to deal with other important people. Are you one?
9. There’s nothing worse than an unhappy client.
10. If you get the business, it’s up to you to see that it’s well handled.

To read the full story check out this RightSleeve.com entry.

Did You Know? Vid Shows Shift to Social Media

by Mark Hess

Karl Fisch and Scott McLeod update their video series of web use statistics in this 4.0 version. The shift to social media for marketers and individuals alike is amazing.

20% of Tweets are about Brands

by Alec

twitter money

Twitter, the social media tool whose popularity has exploded in the last year, is about more then just self-expression.
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Research from Penn State has found that one in five tweets involves a specific brand or product. Important news for those business owners and marketers who want to reach the over 18 million people now using the service. ( E-marketer has some great research on the relationship between executives and Social Media. )
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Now just because a brand is being mentioned does not mean it is being cast in a favorable light… this should be a message to all businesses, its time to join the conversation.

Social Media Will Change the World: the Stats

by Mark Hess

Mona Lisa Prince Ad by Mark Hess
Mona Lisa Prince Ad by Mark Hess

I’ve been in the communications business for over 30 years. I came to it naturally I suppose, as my father had been an award winning TV and print designer/illustrator before me. I began as an illustrator and eventually segued into design, marketing, advertising and promotion. Gradual overall changes in the field are common as times move on; but I (well no one, actually) have never seen such a quick, fundamental change in the advertising and marketing landscape as what we are going through at the moment. Traditional print, radio and TV mediums are suffering lose of revenue as the web becomes a more (more…)

Study: Majority of TV Viewers are Using the Web Simultaneously

by Alec
Laptop and TV Viewing

Got word of this study from Mashable:

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According to Reuters, Nielsen’s research shows that “57 percent of TV viewers in the U.S. who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 million U.S. consumers.”

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This is an interesting finding on consumer behavior and how we process multiple sources of information/media at once. It shows that viewers are not always completely focused on their TV or Web activities (big surprise there), and to me exemplifies the value of diversified and integrated marketing campaigns. Even if a given budget forces you to market less in one particular medium (be it TV, internet, print) the value in diversifying your marketing channels is justified.  Providing additional exposure while increasing your ROI.

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Image courtesy of oceanfrontcaribbean

15
Sep
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