Articles for the ‘Tips’ Category

Man the Tradeshow Booth, But Don’t Forget To Ring The Cash Register

by fvm

Ramon Ray from OPEN Forum wrote an great article the other day called 30 Reasons Why Old Fashioned Websites and Email Marketing are Best for Growing Businesses.  As businesses try to keep up with emerging trends in marketing they often forget about the importance of looking after their own website and catering to their web clientel.  Social media marketing is important, but it should not distract the visitor away from making a purchase on your website because they’re too busy playing Facebook Pirate Poker while browsing your Facebook Fanpage.  As the web becomes increasingly more social the importance of integrating a social media interface with your website has become equally as important as creating a beautiful web front, but it should not overshadow.

The website should be the hub of your business and the social media pages should integrate and compliment the website.  I use the analogy of the tradeshow booth.  The social media profile is the tradeshow booth at other locations on the internet, while your website is the brick (more…)

The importance of a profile picture

by fvm

In today’s social world – the importance of maintaining a professional image on the internet is more important than ever.  A profile picture in your facebook/twitter/[insert social network]  profile that shows you having far too much fun at the Christmas party might not convey the best impression about you and your business.

Mashable has put together some great tips about creating the perfect profile picture.

No matter how much quality information or witty repartee we send out into our social networks, first impressions are almost always visual. It doesn’t take a rocket scientist to understand that the first thing we see when checking out a new Twitter (Twitter) follower, Facebook (Facebook) friend, or LinkedIn (LinkedIn) connection is a profile photo. And in a world of quick clicks and divergent attention, if the photo you present isn’t eye-catching, or illustrative of your personal brand, you may miss your shot at making a positive first impression.

Check it out:

5 Tips for Creating the Perfect Profile Pic


5
May

21 Creative Ways To Increase Your Facebook Fanbase

by Alec

The amazing people at Social Media Examiner (.com) have a new post about how to get more facebook fans.

The tips include:
#1: Embed Widgets on Your Website
#2: Invite Your Email and Ezine Subscribers
#3: Add to Your Email Signature Block
#4: Make a Compelling Welcome Video
#5: Use Facebook Apps
#6: Integrate the Facebook Comment Feature
#7: Get Fans to Tag Photos
#8: Load Videos and Embed on Your Site
#9: Place Facebook Ads
#10: Run a Contest
#11: Link to Twitter
#12: Get Fans to Join Via SMS
#13: Use Print Media
#14: Display at Your Store/Business
#15. Add a Link on Your Personal Profile
#16: Add a Badge/Button to Your Profile
#17: Use the Share Button
#18: Use the @ Tag
#19: Autograph Posts on Other Walls
#20: Autograph Other Fan Pages
#21: Maybe Use “Suggest To Friends”

Check it out!

27
Apr

How Important Is SEO to You?

by Mark Hess
Young Man Coming Out of Old
Evolving by R. Hess

A lot of what passed for search engine optimization a couple of years ago was just scamming search engines into giving out high ranks. Now it’s much more about creating quality, provocative, engaging content. Yes, a lot of blogs are still over exposed ego trips, but there is also an incredible amount of deep, thoughtful commentary, useful advice, helpful tutorials and just good information out there. And I think Google is chiefly the reason why. By constantly evolving their search criteria and endlessly catching the scammers and tricksters, they have forced a raised bar mentality. Good content is being rewarded with high rankings. And we’re all a little better for it. I can’t believe I’m praising the behemoth Google has become, but so far they’ve been pretty good citizens. As far as I know… Anyway HubSpot has a nice little article about SEO I thought you might like. How important is SEO to you?

SEO is Evolving Fast: Is Your Website?

Just a few months ago, Mike Volpe blogged about Page Rank becoming irrelevant.   (more…)

Even more twitter Tips!

by Alec

4 Tips for Tapping Into Twitter Conversations:

http://mashable.com/2010/04/20/twitter-conversations/

5 Unique Ways to Use Twitter for Business:

http://mashable.com/2010/04/20/twitter-for-business/

21
Apr

Twitter Tips for Marketing & PR

by Mark Hess
Factory and arrow
Direction by R. Hess

Twitter marketing is time consuming, but many companies are starting to see results. Our friends at HubSpot just released this concise and easy to understand guide to all you need to know. Thanks HubSpot!

How to Use Twitter for Marketing & PR

Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts.  In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters.  Truly, a micro-blog.  Another way to think of Twitter is like a cross between instant (more…)

Short History of Link Based Ranking Rationale

by Mark Hess
Building Links
Building Links by Mark Hess

For the best SEO you need lots of things, but links to your site from related sites are at the top of the list. Why? For a simple explanation, our friends at wilsonweb.com provide this entry:

Why You Need Links to Get High Rankings

Eric Enge , Stone Temple – Mar 16, 2010

You’ve heard that you need links to your site to get high rankings, but you may have wondered why. Just why are links to your site are important?

In this first in a series on linking, I’ll give you a brief history of search engines to explain how links fit in. The problem search engines have always faced is how to point users to the best, most relevant webpages in response to their queries.

1. Relevance Based on Human Judgments

The Yahoo Directory was one of the first practical tools for searching the web. It was and is a human- (more…)

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