Articles for the ‘Social Media News’ Category

Where Is the Ethics Line in Business Blogging?

by Mark Hess
The Big Question by Mark Hess
The Big Question by Mark Hess

A lot of advertising can be a little over the top in terms of claims. And being in the advertising/promotion and communications arena for many years I, of course, have felt the pull to exaggerate and overstate a client’s particular brand or service. The client loves it, sometimes it really works and produces good results (read: more profit), everyone does it and it just seems like hyping, promoting, building up, plugging, boosting, merchandising, pushing and exposing in the most overheated way is a tried and accepted way in the world. But the world is changing and changing fast. Five years ago almost no one would have believed how many people use the Internet today. Or how much money is shifting away (more…)

8
Oct

20% of Tweets are about Brands

by Alec

twitter money

Twitter, the social media tool whose popularity has exploded in the last year, is about more then just self-expression.
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Research from Penn State has found that one in five tweets involves a specific brand or product. Important news for those business owners and marketers who want to reach the over 18 million people now using the service. ( E-marketer has some great research on the relationship between executives and Social Media. )
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Now just because a brand is being mentioned does not mean it is being cast in a favorable light… this should be a message to all businesses, its time to join the conversation.

Social Media Will Change the World: the Stats

by Mark Hess

Mona Lisa Prince Ad by Mark Hess
Mona Lisa Prince Ad by Mark Hess

I’ve been in the communications business for over 30 years. I came to it naturally I suppose, as my father had been an award winning TV and print designer/illustrator before me. I began as an illustrator and eventually segued into design, marketing, advertising and promotion. Gradual overall changes in the field are common as times move on; but I (well no one, actually) have never seen such a quick, fundamental change in the advertising and marketing landscape as what we are going through at the moment. Traditional print, radio and TV mediums are suffering lose of revenue as the web becomes a more (more…)

• Social media marketing:

by Alec

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Social media sites allow users to become part of an online network; allowing people to interact with friends or colleagues in ways that were never before possible. These sites provide a fantastic opportunity for businesses to communicate with specific audiences; efficiently, effectively, and often.

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Unlike trying to win new customers – or retain existing ones – through ‘interruptive advertising’ such as magazine or newspaper ads, direct mail or even press releases, the social media marketing approach is rooted in engagement. If you want to make an impact and stand out from the competition, it has never been more important to enter into a dialogue with your clients/customers/users, and engage with them on a number of levels.

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14
Sep
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