Articles for the ‘Promotion’ Category

Realtor Promotion: Some Ideas PART 2

by Alec

Lay the Foundation:


You need a website, a good website. The first step to positioning yourself as a both valuable and connected brand is creating a good website. A good website is one that does three things:

1) Expands your Business

2) Differentiates

3) Educates and Informs (more…)


Classic Marketing Mistakes

by Mark Hess

Classic Mistakes by R. Hess
Classic Mistakes by R. Hess

Check out this great article from Paul Christ at
It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning.  Prior to the 1950s most companies did not have marketing departments, but instead marketing activities were scattered among many departments such as advertising and sales.  Things began to change as scholars and consultants pushed for companies to adopt strategies designed to unify a variety of marketing activities carried out in different parts of the company.  By the 1960s most major college and university business programs were preaching the importance of marketing and an avalanche of books and magazines supported this cause.
With so much time and energy directed to improving marketing decision making, one might think that past mistakes attributed to lack of marketing knowledge would now be all but eliminated.  In reality, there are many mistakes that are bound to be repeated no matter how much attention is directed to understanding marketing.  Here are a few:

1. The Research Tells Us So
Relying on the results of market research as the deciding factor when making (more…)


The Right Fit

by Mark Hess
The Right fit by R. Hess
The Right Fit by R. Hess

Finding the right mix of media offerings for any client is the most important part we can play in helping maximize resources and in turn raising brand awareness. This has always been true but with the opportunities available via the Internet the choices become ever more complicated, which makes it even more important to carefully consider all the many permutations an effective promotional/advertising campaign might take. We’re working with a small art gift company that doesn’t have a website, yet is still quite successful. At this point in time I think it is assumed that any going concern will at least have some presence on the web, even if it’s just, in effect, a digital business card. You know, a page or two with address and phone numbers, maybe a picture of the physical location or owners and a few representative pics of the service or items for sale to make it easy for potential customers to find basic information. Of course a more (more…)


The Value in At Least Trying

by Alec

Read all the e-books and blogs you want but you wont be able to find a definitively “right” way to conduct social media marketing. That’s because their isn’t one. There isn’t a “right” or “correct” way of making TV commercials, or print advertising either and we have had those channels for far longer.

The truth is that while there are principles which help guide us in creating successful content and engagement, their does not exist a definitive right or wrong, effective or ineffective. There is no secret to producing viral content every time you lift a pen, touch a keyboard, or record a video.


The most important concept is trying. Putting yourself and your content within reach of potential customers and hoping they bite. Then modifying that delivery and hoping they bite. They trying some new angle and hoping they bite. Its like that old saying about throwing everything at the wall and seeing what sticks.


My message is this: Social Media Marketing, like all marketing is not an exact science. Many things you do wont make a big difference. Accept that but realize that NOT participating is guaranteed to make NO difference.


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