Articles for the ‘Promotion’ Category

6 Tips for Turning Leads Into Buyers

by Mark Hess

Lead Management TipsGenerating leads is what marketing is all about. But once you’ve gotten someone to notice you; visit your website or respond to a deal offer, how do you ‘nudge’ them into buying? Approximately 25% of new leads are ready to buy, and about 25% are probably never going to buy.

So what do you do with the other 50%? Hope for the best? Cast a magic spell?

Professionals go into “lead management” mode and you can do the same thing while building your leadership authority, improving SEO, creating loyal fans and buyers, and learning what your prospective clients want.

Attracting new leads can come through an email campaign or social interaction (real and online) or any advertising. Once you’ve got new leads you need to determine 3 things:

1. Evaluate your leads to determine which are ready to buy, likely to buy and likely to never buy. Buyers will be obvious, likely buyers are ones who (more…)

6 Ways to a Better Bottom Line. Your Rating?

by Mark Hess

Business Man MarketerDon’t get stuck in a rut.

OK, this is a check list that every small business should consider. You may already be doing all of these things, if so give yourself an A+ and the drinks are on you. If you do 4 out 5, you’re a B; 3 out of 5, a C, and less, well, let’s not go there. And if you do none of these and still run a successful biz, congrats, how do you do it?

1. Make a yearly marketing plan. Basically write down all of the things you are going to do to promote your business AND schedule them. Ad campaigns are more effective when they appear consistently; social media engagement suffers if you take weeks off from it; blogging twice or more a week reaps huge long term “Thought Leader” benefits. Don’t wait until a slow period to do promotion; keep it (more…)

22
Sep

Great Social Media Statistics

by Mark Hess

Myths of Social Media Debunked

Debunking Myth by R. Hess

Author Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. The link at the bottom of this post takes you to the source which includes a video by Stelzner about  his in-depth report, “Social Media Marketing Industry Report”

Interesting stats from the report:

  • 88% indicated they were employing social media for marketing purposes
  • 72% have only been using social media marketing for a few months
  • 64% of marketers are using social media for 5 hours or more each week
  • 39% are using it for 10 hours a week
  • 81% say the number-one benefit is generating exposure, followed by increasing traffic and building new business relationships
  • Over half saw a rise in search engine rankings.
  • Out of social media tools marketers most wanted to learn about, social bookmarking sites ranked highest followed by Twitter.

Marketers and business owners still have a lot of questions about social media marketing. The report looks at the top ten questions they have:

You can see Stelzner’s full report as well as a video narrated by Stelzner himself here.

http://www.whitepapersource.com/socialmediamarketing/report/

The importance of a profile picture

by fvm

In today’s social world – the importance of maintaining a professional image on the internet is more important than ever.  A profile picture in your facebook/twitter/[insert social network]  profile that shows you having far too much fun at the Christmas party might not convey the best impression about you and your business.

Mashable has put together some great tips about creating the perfect profile picture.

No matter how much quality information or witty repartee we send out into our social networks, first impressions are almost always visual. It doesn’t take a rocket scientist to understand that the first thing we see when checking out a new Twitter (Twitter) follower, Facebook (Facebook) friend, or LinkedIn (LinkedIn) connection is a profile photo. And in a world of quick clicks and divergent attention, if the photo you present isn’t eye-catching, or illustrative of your personal brand, you may miss your shot at making a positive first impression.

Check it out:

5 Tips for Creating the Perfect Profile Pic


5
May

10 Questions to Evaluate a Social Media ‘Expert’

by Mark Hess

"Expert"

by ian lurie

If you know more than 5 people, chances are you now know someone who declares themselves a social media expert. How can you tell if someone’s claim of expertise is legit? Here’s my quick quiz. Ask each question and take the appropriate action:

1: Do you have a blog?

If the expert answers ‘no’, that may be OK. (more…)

21 Creative Ways To Increase Your Facebook Fanbase

by Alec

The amazing people at Social Media Examiner (.com) have a new post about how to get more facebook fans.

The tips include:
#1: Embed Widgets on Your Website
#2: Invite Your Email and Ezine Subscribers
#3: Add to Your Email Signature Block
#4: Make a Compelling Welcome Video
#5: Use Facebook Apps
#6: Integrate the Facebook Comment Feature
#7: Get Fans to Tag Photos
#8: Load Videos and Embed on Your Site
#9: Place Facebook Ads
#10: Run a Contest
#11: Link to Twitter
#12: Get Fans to Join Via SMS
#13: Use Print Media
#14: Display at Your Store/Business
#15. Add a Link on Your Personal Profile
#16: Add a Badge/Button to Your Profile
#17: Use the Share Button
#18: Use the @ Tag
#19: Autograph Posts on Other Walls
#20: Autograph Other Fan Pages
#21: Maybe Use “Suggest To Friends”

Check it out!

27
Apr

Twitter Tips for Marketing & PR

by Mark Hess
Factory and arrow
Direction by R. Hess

Twitter marketing is time consuming, but many companies are starting to see results. Our friends at HubSpot just released this concise and easy to understand guide to all you need to know. Thanks HubSpot!

How to Use Twitter for Marketing & PR

Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts.  In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters.  Truly, a micro-blog.  Another way to think of Twitter is like a cross between instant (more…)

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