Articles for the ‘Strategy’ Category

How Google Search Works, Briefly

by Mark Hess

Google video

cccccccccccccccccccccccHow does Google decide a websites ranking? Well there’s a little video they made to help explain it. It’s not very deep, but you do get the idea that quality links to a site are more important than links out or keywords, and quality is measured by how in depth and targeted the whole set of pages are on any given site. There are also little videos on how Google ads and apps work. It’s worth a few minutes.

More Than Just Facebook, Twitter, LinkedIn and YouTube

by Mark Hess

Trying to effectively use social media for promotion becomes harder as more and more companies compete for views. But what about the lesser know social sites out there. Jay Baer writes convincingly that to ignore them is to ignore opportunity. Do you agree with his thoughts?

Are You Taking Social Media Shortcuts?
March 9th, 2010 | Written By: Jay Baer

Are you treating social media like a checklist? (more…)

Short History of Link Based Ranking Rationale

by Mark Hess
Building Links
Building Links by Mark Hess

For the best SEO you need lots of things, but links to your site from related sites are at the top of the list. Why? For a simple explanation, our friends at wilsonweb.com provide this entry:

Why You Need Links to Get High Rankings

Eric Enge , Stone Temple – Mar 16, 2010

You’ve heard that you need links to your site to get high rankings, but you may have wondered why. Just why are links to your site are important?

In this first in a series on linking, I’ll give you a brief history of search engines to explain how links fit in. The problem search engines have always faced is how to point users to the best, most relevant webpages in response to their queries.

1. Relevance Based on Human Judgments

The Yahoo Directory was one of the first practical tools for searching the web. It was and is a human- (more…)

HOW TO: Measure Social Media ROI (via Mashable)

by Alec

Comic from "geekandpoke.typepad.com"

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Social media ROI is difficult to measure. Just as ‘word of mouth’ is difficult to measure. Both are incredibly powerful drivers for new business and important in creating positive customer relations. Yet developing exact measurements  for such marketing is nearly impossible. Mashable has a great article on some of the strategies and tools we can use to measure the effectiveness of Social Media Marketing.

Click Here to Read.

How to Make Your Small Business Geolocation-Ready (via OpenForum)

by Alec

“Small businesses stand to increase their local audience and further their market reach through geolocation platforms, which attach real-world locations to mobile phones. Here are a few ways companies can become part of the location tagging world of social media.”

Read the article: HERE

Great Business Website Tips, Part 6

by Mark Hess
Tips Graphic #6Search Engine Optimize (SEO): Search Engine Optimization (SEO) is an incredibly complicated field with new techniques and schemes being devised constantly. Its’ goal is to get your site to the top of any keyword search that might relate to your business. Search engines index your website by looking at all the html text on your pages, by keywords and descriptions behind the scene in your “metatags,” and by examining how your site links to and is linked to other sites on the world wide web.
For the best keywords use a service such as the Google keyword tool or  Google search based keyword tool to find the best keywords related to your business, and write a concise clear description of your site using these keywords. This description is what will appear in a search engine results list. Follow the Google Webmaster guide. It’s a free guide that explains all you need to know about how to appear as a result on relevant searches. If your business is in a single (more…)

A Collection of HOW TO’s:

by Alec

Here are some great HOW TO guides from the great people at Mashable.com:

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HOW TO: Take Advantage of Social Media in Your E-mail Marketing

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