Articles for the ‘Advice’ Category

The Right Fit

by Mark Hess
The Right fit by R. Hess
The Right Fit by R. Hess

Finding the right mix of media offerings for any client is the most important part we can play in helping maximize resources and in turn raising brand awareness. This has always been true but with the opportunities available via the Internet the choices become ever more complicated, which makes it even more important to carefully consider all the many permutations an effective promotional/advertising campaign might take. We’re working with a small art gift company that doesn’t have a website, yet is still quite successful. At this point in time I think it is assumed that any going concern will at least have some presence on the web, even if it’s just, in effect, a digital business card. You know, a page or two with address and phone numbers, maybe a picture of the physical location or owners and a few representative pics of the service or items for sale to make it easy for potential customers to find basic information. Of course a more (more…)


In Praise of Schedules

by Mark Hess
Blank schedule page
What’s Doing Today? by M Hess

OK, I admit it, I’m not naturally a very organized soul. I tend to get caught up in the business at hand and time seems to slip away and before I know it the day is gone. I’m a bit of a perfectionist and when something I’m working on takes longer than I expected, well, I just keep at it like I have blinders on. But recently I’ve been convinced to use scheduling to try and control my natural tendency to block out the world when I’m working. What a difference! By writing in my Google calendar the things I should be paying attention to hour by hour and day by day. I not only seem to get more done, but I have a better idea of how long things are taking. I know, most of you probably learned to keep a tight schedule in grammar school, but for all of you out there who don’t I highly recommend this small change in your lifestyle. The rewards are great.

Categories: Advice, Strategy

The Value in At Least Trying

by Alec

Read all the e-books and blogs you want but you wont be able to find a definitively “right” way to conduct social media marketing. That’s because their isn’t one. There isn’t a “right” or “correct” way of making TV commercials, or print advertising either and we have had those channels for far longer.

The truth is that while there are principles which help guide us in creating successful content and engagement, their does not exist a definitive right or wrong, effective or ineffective. There is no secret to producing viral content every time you lift a pen, touch a keyboard, or record a video.


The most important concept is trying. Putting yourself and your content within reach of potential customers and hoping they bite. Then modifying that delivery and hoping they bite. They trying some new angle and hoping they bite. Its like that old saying about throwing everything at the wall and seeing what sticks.


My message is this: Social Media Marketing, like all marketing is not an exact science. Many things you do wont make a big difference. Accept that but realize that NOT participating is guaranteed to make NO difference.


Timeless Business Principles

by Mark Hess
New From Old by R. Hess
New From Old by R. Hess

Tried and true business principles are not rare, but this list of “Business Commandments” caught my attention, so I thought I would share it here:

1. Don’t waste your time going after business we don’t really want.
2. The boss usually decides – not the assistant treasurer. Do you know the boss?
3. It’s just as easy to get a first-rate piece of business as a second-rate one.
4. You never learn anything when you are talking.
5. The client’s objective is more important than yours.
6. The respect of one person is worth more than acquaintance with 100.
7. When there’s business to be done, get it!
8. Important people like to deal with other important people. Are you one?
9. There’s nothing worse than an unhappy client.
10. If you get the business, it’s up to you to see that it’s well handled.

To read the full story check out this entry.

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