Articles for the ‘Advice’ Category

Great Business Website Tips, Part 3

by Mark Hess

Biz tips #3Next up for discussion on what goes into making a great business website is content. You need to give the people what they want. Sure content is king, but what content and how much? Well here are some basics, in no particular order:

  1. 1. Usable, Engaging Content: Organize the information on your site with the most important items first, next important next and so on. Think carefully about what your clients might need on your website and make sure they can get it easily. In addition to all the obvious “physical” information about your business or service offer them advice and tips, links to other sources of related info, an FAQ’s page, photos and videos, and anything else that can be viewed as added value to your users. Become a source for them to turn to and hopefully they will sing your praise to others.
  2. Be Totally Honest: Don’t exaggerate and oversell yourself, be transparent and forthcoming. People today are too savvy to be fooled by wild claims and misleading hype. And don’t shade the truth either, if (more…)

Realtor Promotion: Some Ideas PART 1

by Alec

“The number of Realtors in America is almost certain to drop by 20% or more by 2010.”

–A poll conducted by Inman News

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As fewer realtors survive the current economic downturn, your opportunities increase. Now is the time to build your name and promote your experience and expertise. Below are some of the concepts Full Voice Media suggests you implement if you haven’t done so already. These include a mix of traditional methods along with and aided by new Internet strategies. (more…)

11
Jan
Categories: Advice, Real Estate

Great Business Website Tips, Part 2

by Mark Hess

Business Website Tips 2Last post I wrote about emotional pull, branding and your USP. Today I want to touch on some more concrete areas that have to do with usability and interface. A great business website needs to communicate in a way that most users can relate to, it should feel somehow familiar yet unique at least in terms of style, taste and tone. Great art and design sites can be wild and shocking; not so for most business sites. OK more lists:

Use Great, Clean Design: Website design today is a fairly mature undertaking compared to the Wild West days of the 90’s. And business sites are different than artist’s sites. We know that users want the most important information right away, simply, directly and without having to click and move through much of the website. Try to keep it simple, but rich. Keep font use to one or two families and most of your text should be html so search engines can index your site easily. Choose a color theme and stick with it. Keep headers/footers consistent on all pages. Put yourself in your users place and list everything they might want; prioritize the list and present the (more…)

7
Jan

Tools to Use on your Real Estate Website

by Alec

The days in which a static website was acceptable have long passed.

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This is not because we have become needy internet consumers who need moving images, crazy page transitions, pop-up effects and glowing rollovers (though in moderation all these elements can be quite appealing), no its because there is just so much more a website can do.

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It no longer has to be a glorified business card, your website can be a robust tool of interactivity featuring a wide range of useful functionality. The company 1000watt consulting put together a great list of tools to use on your website. This is a company which focuses on servicing top tier brokerages, media companies and dot coms so while many of these are of particular use to that crowd, most sites and marketing campaigns could benefit from integrating some or all of these tools. The list is after the break. Enjoy. (more…)

6
Jan

Great Business Website Tips, Part 1

by Mark Hess

#1 Business Website TipsTen years ago nobody knew what a good business website was supposed to be. Many sites were just glorified ads. But today we have the benefit of tens of thousands of attempts that have shown us what works and what doesn’t. And by “works” I mean not only selling things well, but also offering an emotional experience, good customer service, convenience, information and most important of all: building customer loyalty and creating good word of mouth referrals.
In this series I’ll try and simplify and quantify what elements and characteristics make up a great business website (not necessarily in order of importance).

Emphasize Your Desire to Please: It’s not only about how great you, your service or your product is, it’s about what the client or customer wants or needs, and you need to elicit an emotional response. You need to show an enthusiasm for what you’re offering either through word or design or hopefully both. Be cool, or humorous, (more…)

5
Jan

Website Tune-Ups

by Mark Hess
Amazing Brain by M. Hess
Amazing Brain by M. Hess

Revisit your websites’ design to improve your bottom line. What once seemed more than adequate, may now be lacking. A website designed a couple of years ago, even with updates, may not be ideal today. Part of this is because our minds are so good at seeing improvement all around us and then integrating that new knowledge into our expectations of everything else we see. As we see more examples of cleaner, or more useful website design, with better layouts and content delivery systems, we become achingly aware of sites that look dated or are confusing or seem standard or funky or whatever. We are beings who constantly improve ourselves and expect enhancements in the world around us. This is what drives the auto industry, the music and film business, the fragrance and fashion industry, computers and technology, communications, and almost any other business you can name; not only new, but improved is what we crave.
When it comes to business websites, whether for individual creatives like artists or writers, or giant enterprise conglomerates, another (more…)

Classic Marketing Mistakes

by Mark Hess

Classic Mistakes by R. Hess
Classic Mistakes by R. Hess

Check out this great article from Paul Christ at KnowThis.com:
It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning.  Prior to the 1950s most companies did not have marketing departments, but instead marketing activities were scattered among many departments such as advertising and sales.  Things began to change as scholars and consultants pushed for companies to adopt strategies designed to unify a variety of marketing activities carried out in different parts of the company.  By the 1960s most major college and university business programs were preaching the importance of marketing and an avalanche of books and magazines supported this cause.
With so much time and energy directed to improving marketing decision making, one might think that past mistakes attributed to lack of marketing knowledge would now be all but eliminated.  In reality, there are many mistakes that are bound to be repeated no matter how much attention is directed to understanding marketing.  Here are a few:

1. The Research Tells Us So
Relying on the results of market research as the deciding factor when making (more…)

29
Dec
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