Articles for the ‘Advice’ Category

More Than Just Facebook, Twitter, LinkedIn and YouTube

by Mark Hess

Trying to effectively use social media for promotion becomes harder as more and more companies compete for views. But what about the lesser know social sites out there. Jay Baer writes convincingly that to ignore them is to ignore opportunity. Do you agree with his thoughts?

Are You Taking Social Media Shortcuts?
March 9th, 2010 | Written By: Jay Baer

Are you treating social media like a checklist? (more…)

Short History of Link Based Ranking Rationale

by Mark Hess
Building Links
Building Links by Mark Hess

For the best SEO you need lots of things, but links to your site from related sites are at the top of the list. Why? For a simple explanation, our friends at wilsonweb.com provide this entry:

Why You Need Links to Get High Rankings

Eric Enge , Stone Temple – Mar 16, 2010

You’ve heard that you need links to your site to get high rankings, but you may have wondered why. Just why are links to your site are important?

In this first in a series on linking, I’ll give you a brief history of search engines to explain how links fit in. The problem search engines have always faced is how to point users to the best, most relevant webpages in response to their queries.

1. Relevance Based on Human Judgments

The Yahoo Directory was one of the first practical tools for searching the web. It was and is a human- (more…)

Sending Money Through Facebook!?

by Alec

The new facebook application “Buxter” allows users to send US dollars or euros to friends.

We send links, photos, updates, messages, and videos already… why not money?

Read the full article

HOW TO: Measure Social Media ROI (via Mashable)

by Alec

Comic from "geekandpoke.typepad.com"

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Social media ROI is difficult to measure. Just as ‘word of mouth’ is difficult to measure. Both are incredibly powerful drivers for new business and important in creating positive customer relations. Yet developing exact measurements¬† for such marketing is nearly impossible. Mashable has a great article on some of the strategies and tools we can use to measure the effectiveness of Social Media Marketing.

Click Here to Read.

How to Make Your Small Business Geolocation-Ready (via OpenForum)

by Alec

“Small businesses stand to increase their local audience and further their market reach through geolocation platforms, which attach real-world locations to mobile phones. Here are a few ways companies can become part of the location tagging world of social media.”

Read the article: HERE

HOW TO: Create Effective Online Coupons

by Alec

Great article via Mashable:
http://mashable.com/2010/02/10/online-coupons/

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Google Buzz Explained

by Alec

Google has announced a new social media service. This is a major addition to the current gmail feature set and will most certainly have an effect on how people choose to share the content they love. I’ll let google explain:

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