Articles for the ‘Advice’ Category

How to Market an Unattractive Business

by Alec

Young Man Coming Out of Old

Do you think your product, service, and/or business is fantastic? Do others?

This is an interesting question and one that stumps a lot of my clients. “Fantastic” is a strong word and it means a lot of different things to different people. It even means different things to the same people at different times in their lives. Good healthcare is fantastic when you’re sick, but when you’re looking for something entertaining on a Saturday night a top-notch Emergency room is not something you’d call fantastic (unless you’re an extreme hypochondriac.)

This is all fairly obvious but it speaks to the importance of contextual self-awareness in both your marketing and your online presentation. Regardless of how “fantastic” your product, service and/or business truly is, you will still need to know: (1) how to bring people to your content and (2) how to speak to them in a way that is relevant and believable.

Lets use the example of The Global Nail Fungus Organization. This is a group dedicated to connecting people with nail fungus treatments. A really sexy topic right? To most people this is not fantastic, or attractive, or even a subject matter they want to acknowledge – and that is fine. But this is an organization with a goal and it needs a marketing strategy to achieve that goal. So what can it do?
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28
Jan
Categories: Advice, Marketing

6 Tips for Turning Leads Into Buyers

by Mark Hess

Lead Management TipsGenerating leads is what marketing is all about. But once you’ve gotten someone to notice you; visit your website or respond to a deal offer, how do you ‘nudge’ them into buying? Approximately 25% of new leads are ready to buy, and about 25% are probably never going to buy.

So what do you do with the other 50%? Hope for the best? Cast a magic spell?

Professionals go into “lead management” mode and you can do the same thing while building your leadership authority, improving SEO, creating loyal fans and buyers, and learning what your prospective clients want.

Attracting new leads can come through an email campaign or social interaction (real and online) or any advertising. Once you’ve got new leads you need to determine 3 things:

1. Evaluate your leads to determine which are ready to buy, likely to buy and likely to never buy. Buyers will be obvious, likely buyers are ones who (more…)

Great Social Media Statistics

by Mark Hess
Myths of Social Media Debunked
Myth by R. Hess

Author Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. The link at the bottom of this post takes you to the source which includes a video by Stelzner about  his in-depth report, “Social Media Marketing Industry Report”

Interesting stats from the report include:

  • 88% indicated they were employing social media for marketing purposes
  • 72% have only been using social media marketing for a few months
  • 64% of marketers are using social media for 5 hours or more each week
  • 39% are using it for 10 hours a week
  • 81% say the number-one benefit is generating exposure, followed by increasing traffic and building new (more…)

How Press Releases Can Boost Your SEO Strategy

by Mark Hess

LinksIn the world of search engine optimization (SEO), nothing rules supreme quite like the prospect of getting someone to link to your Web site. Once your site is properly optimized, you can attract niche traffic to your site and increase the amount of inbound links pointing in your direction. But how do you launch an SEO program that will actually produce results?

Believe it or not, the good, old-fashioned press release still has a place in today’s (more…)

6 Ways to a Better Bottom Line. Your Rating?

by Mark Hess

Business Man MarketerDon’t get stuck in a rut.

OK, this is a check list that every small business should consider. You may already be doing all of these things, if so give yourself an A+ and the drinks are on you. If you do 4 out 5, you’re a B; 3 out of 5, a C, and less, well, let’s not go there. And if you do none of these and still run a successful biz, congrats, how do you do it?

1. Make a yearly marketing plan. Basically write down all of the things you are going to do to promote your business AND schedule them. Ad campaigns are more effective when they appear consistently; social media engagement suffers if you take weeks off from it; blogging twice or more a week reaps huge long term “Thought Leader” benefits. Don’t wait until a slow period to do promotion; keep it (more…)

22
Sep

Reaching Mass Acceptance at LinkedIn – it’s time.

by fvm

Reaching mass acceptance of LinkedIn takes time.  It took a long time for everyone to start using email.  It took even longer to get everyone to use the internet everyday, for one reason or another.  Now, seemingly everyone has some kind of social profile.  Its becoming hard to find someone who doesn’t at least have a Facebook account.  But every day I come across someone who’s heard of LinkedIn but isn’t “using” it.  LinkedIn hasn’t gained the mass acceptance of facebook and its granddaddy the email client.  Most people assume that social networking, like Facebook and LinkedIn, requires a deep investment of  time.  Indeed, time is money.  “Oh I don’t do LinkedIn.. I just don’t have the time for that”.  My response is,  do you think I do?  Do you think the CEO who runs a 500 person company and two businesses has more time than you?  Its a common complaint (excuse, rather) that I hear from people who avoid “investing” time (more…)

SEO Mistakes When Redesigning

by Mark Hess

Tropicana's Bad RedesignWe here at Full Voice Media are getting ready to redesign our site; to update our ideas and thinking; to add more portfolio pieces and to have some fun. Our online marketing and website design experience always leads to new, evolved perspectives on the easiest, most stimulating and useful ways to present information and attract viewers and clients, so we commit to tweaking the site every year or so. It’s just so amazing how fast social media marketing changes and how many possibilities are out there for new improved web design and communication avenues.
Apropos of our eminent change, I came across this interesting article by Robbin Steif (more…)

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