Articles for the ‘Online Marketing’ Category

10 Questions to Evaluate a Social Media ‘Expert’

by Mark Hess

"Expert"

by ian lurie

If you know more than 5 people, chances are you now know someone who declares themselves a social media expert. How can you tell if someone’s claim of expertise is legit? Here’s my quick quiz. Ask each question and take the appropriate action:

1: Do you have a blog?

If the expert answers ‘no’, that may be OK. (more…)

21 Creative Ways To Increase Your Facebook Fanbase

by Alec

The amazing people at Social Media Examiner (.com) have a new post about how to get more facebook fans.

The tips include:
#1: Embed Widgets on Your Website
#2: Invite Your Email and Ezine Subscribers
#3: Add to Your Email Signature Block
#4: Make a Compelling Welcome Video
#5: Use Facebook Apps
#6: Integrate the Facebook Comment Feature
#7: Get Fans to Tag Photos
#8: Load Videos and Embed on Your Site
#9: Place Facebook Ads
#10: Run a Contest
#11: Link to Twitter
#12: Get Fans to Join Via SMS
#13: Use Print Media
#14: Display at Your Store/Business
#15. Add a Link on Your Personal Profile
#16: Add a Badge/Button to Your Profile
#17: Use the Share Button
#18: Use the @ Tag
#19: Autograph Posts on Other Walls
#20: Autograph Other Fan Pages
#21: Maybe Use “Suggest To Friends”

Check it out!

27
Apr

How Important Is SEO to You?

by Mark Hess
Young Man Coming Out of Old
Evolving by R. Hess

A lot of what passed for search engine optimization a couple of years ago was just scamming search engines into giving out high ranks. Now it’s much more about creating quality, provocative, engaging content. Yes, a lot of blogs are still over exposed ego trips, but there is also an incredible amount of deep, thoughtful commentary, useful advice, helpful tutorials and just good information out there. And I think Google is chiefly the reason why. By constantly evolving their search criteria and endlessly catching the scammers and tricksters, they have forced a raised bar mentality. Good content is being rewarded with high rankings. And we’re all a little better for it. I can’t believe I’m praising the behemoth Google has become, but so far they’ve been pretty good citizens. As far as I know… Anyway HubSpot has a nice little article about SEO I thought you might like. How important is SEO to you?

SEO is Evolving Fast: Is Your Website?

Just a few months ago, Mike Volpe blogged about Page Rank becoming irrelevant.   (more…)

Even more twitter Tips!

by Alec

4 Tips for Tapping Into Twitter Conversations:

http://mashable.com/2010/04/20/twitter-conversations/

5 Unique Ways to Use Twitter for Business:

http://mashable.com/2010/04/20/twitter-for-business/

21
Apr

No More “Fans” at Facebook

by Mark Hess

FanIn it’s ultimate wisdom, Facebook has decided to change it’s “become a Fan” feature. AP Technology writer Barbara Ortutay fills in the blanks:

Facebook to scrap “become a fan of” for “like”

By BARBARA ORTUTAY
AP Technology Writer  Mar 30, 3:33 PM EDT

NEW YORK (AP) — Facebook is about to change the way it asks its users to connect to brands and celebrities on the site. Rather than ask people to “become a fan” of say, Starbucks or Lady Gaga, Facebook will instead let users click that they like the subject.

Facebook already lets people show that they like comments or pictures posted on the site, (more…)

More Than Just Facebook, Twitter, LinkedIn and YouTube

by Mark Hess

Trying to effectively use social media for promotion becomes harder as more and more companies compete for views. But what about the lesser know social sites out there. Jay Baer writes convincingly that to ignore them is to ignore opportunity. Do you agree with his thoughts?

Are You Taking Social Media Shortcuts?
March 9th, 2010 | Written By: Jay Baer

Are you treating social media like a checklist? (more…)

Short History of Link Based Ranking Rationale

by Mark Hess
Building Links
Building Links by Mark Hess

For the best SEO you need lots of things, but links to your site from related sites are at the top of the list. Why? For a simple explanation, our friends at wilsonweb.com provide this entry:

Why You Need Links to Get High Rankings

Eric Enge , Stone Temple – Mar 16, 2010

You’ve heard that you need links to your site to get high rankings, but you may have wondered why. Just why are links to your site are important?

In this first in a series on linking, I’ll give you a brief history of search engines to explain how links fit in. The problem search engines have always faced is how to point users to the best, most relevant webpages in response to their queries.

1. Relevance Based on Human Judgments

The Yahoo Directory was one of the first practical tools for searching the web. It was and is a human- (more…)

Page 2 of 41234