Articles for the ‘Full Voice News’ Category

Website Tune-Ups

by Mark Hess
Amazing Brain by M. Hess
Amazing Brain by M. Hess

Revisit your websites’ design to improve your bottom line. What once seemed more than adequate, may now be lacking. A website designed a couple of years ago, even with updates, may not be ideal today. Part of this is because our minds are so good at seeing improvement all around us and then integrating that new knowledge into our expectations of everything else we see. As we see more examples of cleaner, or more useful website design, with better layouts and content delivery systems, we become achingly aware of sites that look dated or are confusing or seem standard or funky or whatever. We are beings who constantly improve ourselves and expect enhancements in the world around us. This is what drives the auto industry, the music and film business, the fragrance and fashion industry, computers and technology, communications, and almost any other business you can name; not only new, but improved is what we crave.
When it comes to business websites, whether for individual creatives like artists or writers, or giant enterprise conglomerates, another (more…)

We’re Serious About :: Blog Marketing & Analytics

by Mark Hess

Your Business Going Up by R. Hess
Business Going Up by R. Hess

We take your business extremely seriously; not only the business relationship between you and Full Voice Media, but your specific business. So when we are hired to implement any course of action on your behalf we want to make sure we understand everything we can about your company. We want to represent you in the best possible light. Take blog marketing, for instance. Before we start spreading the word about who you are and what a terrific product or service you offer, we want to know as much about you as possible; including whether we really believe in you. (Sorry, but we’re not interested (more…)

Marketing Expertise + Client Expertise=$uccess

by Mark Hess
Assessing Business by Mark Hess
Assessing Business by Mark Hess

Let’s face it. Most design and marketing firms put their mark on a clients advertising and/or brand identity as opposed to creating a unique strategy and look based on the intended audience and business landscape.

If you look at most design firm’s portfolio you see not only a thread, but a similar approach or look going through most of their work; regardless of the client.

Instead of listening to and learning about their clients’ business and then applying individual, distinct solutions they often filter the clients needs through a pre-set sense of design; often what’s trendy or popular at the moment.

The first thing a design and marketing firm should do is learn all it can about a (more…)

15
Sep

• Social media marketing:

by Alec

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Social media sites allow users to become part of an online network; allowing people to interact with friends or colleagues in ways that were never before possible. These sites provide a fantastic opportunity for businesses to communicate with specific audiences; efficiently, effectively, and often.

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Unlike trying to win new customers – or retain existing ones – through ‘interruptive advertising’ such as magazine or newspaper ads, direct mail or even press releases, the social media marketing approach is rooted in engagement. If you want to make an impact and stand out from the competition, it has never been more important to enter into a dialogue with your clients/customers/users, and engage with them on a number of levels.

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14
Sep

Internet Marketing Techniques Offer Added Value to Traditional Advertising

by Alec
http://getbusinessonline.wordpress.com/

No matter what kind of business you’re in, the internet has fundamentally changed the marketing game. Traditional advertising is losing its influence on consumers as more and more decisions are made online. The internet and the new media environment allow for your business, brand, or service to engage with customers like never before; creating incredible marketing opportunities capable of targeting both new and existing business. To make an impact and stand out from the competition it’s important to take full advantage of the open and conversational nature of Web 2.0 and social media marketing. Full Voice Media is a consulting firm which specializes in web development, graphic design, and online positioning. We seek to inform our clients on the new media landscape and help brands reach their maximum potential.

• Our principal methodology:

by Alec

2009-09-18-101957Our procedure is methodical: first we gain insight as to who you are and what your core competencies are. We want to listen and learn about your business and your experience with it. Our goal is not to put our mark on your company, but to help you take your company where you’d like to go.

You are the expert in your field; let us be your expert in the marketing and communications field. We view every business as a unique opportunity; a unique entity with a unique “face” and “voice”. Your “face” is the outward visuals you present to the public or other target audience, be it a logo or stationary, signage, website or advertising. Your “voice” is the message you communicate; the tone, syntax, style and flavor of all your written communications in business cards, ads, your website, signs, etc. all project a sense of who you are as a business, service or brand.

We look at  and evaluate your physical visual presence, your “face”; be it a store front or a web site; product line or promotions to date for consistency and effectiveness. In fact any and all of the physical manifestations of your business are considered. Does your “face” present a consistent, attractive, and compelling visual appearance? Is it strong and confident; clear and memorable? If not, we’ll help define a master plan for improvement. Is your “voice” or message friendly and clear? Does your ad copy, web site and/or marketing materials convey a sense of continuity? Does it engage the potential customer/client with targeted information to help them become comfortable with your product or service?

Through a collaboration of your unique insight into your area of expertise and our outsiders’ point of view looking in, we offer clients the perspective needed to improve and implement clear, provocative strategies for growth and success.

12
Sep
Categories: Full Voice News

• OUR PRINCIPAL STRATEGY:

by Alec

favicon copyOur principal strategy is simple: develop an insider’s knowledge of your business; understand what your competition is doing and develop unique ways to make your brand stand out from the crowd. Full Voice Media adds value to your business and brand through the following steps:

1) Analyze your business in terms of marketing, competition, new media positioning.

2) Develop strategies that most effectively position your brand within its competitive landscape.

3) Execute strategies: including revamping current media offerings, developing new promotional materials, and creating a sophisticated web presence.

We look at your whole business (including your competitors) and help you develop a winning, low cost promotion plan. We’ll help you build a great website that brings in customers; or fine-tune the one you have. We’ll make sure your logo and brand identity is strong and enticing. We’ll develop a plan to use Internet social media sites such as Facebook, Twitter, Linked In, Plaxo, etc. to promote you and drive business your way. If print advertising makes sense we’ll make sure yours is beautifully designed, provocative, effective and well placed. Direct mail campaigns, web advertising, search marketing,  sponsorships, press synergy and contests could all be part of the mix and be used to generate publicity, awareness and sales. We are here to be your expert in promoting your business. So you focus on your business and we’ll focus on bringing in new customers.

11
Sep
Categories: Full Voice News
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