Generating leads is what marketing is all about. But once you’ve gotten someone to notice you; visit your website or respond to a deal offer, how do you ‘nudge’ them into buying? Approximately 25% of new leads are ready to buy, and about 25% are probably never going to buy.
So what do you do with the other 50%? Hope for the best? Cast a magic spell?
Professionals go into “lead management” mode and you can do the same thing while building your leadership authority, improving SEO, creating loyal fans and buyers, and learning what your prospective clients want.
Attracting new leads can come through an email campaign or social interaction (real and online) or any advertising. Once you’ve got new leads you need to determine 3 things:
1. Evaluate your leads to determine which are ready to buy, likely to buy and likely to never buy. Buyers will be obvious, likely buyers are ones who (more…)