Articles for the ‘social media marketing’ Category

6 Tips for Turning Leads Into Buyers

by Mark Hess

Lead Management TipsGenerating leads is what marketing is all about. But once you’ve gotten someone to notice you; visit your website or respond to a deal offer, how do you ‘nudge’ them into buying? Approximately 25% of new leads are ready to buy, and about 25% are probably never going to buy.

So what do you do with the other 50%? Hope for the best? Cast a magic spell?

Professionals go into “lead management” mode and you can do the same thing while building your leadership authority, improving SEO, creating loyal fans and buyers, and learning what your prospective clients want.

Attracting new leads can come through an email campaign or social interaction (real and online) or any advertising. Once you’ve got new leads you need to determine 3 things:

1. Evaluate your leads to determine which are ready to buy, likely to buy and likely to never buy. Buyers will be obvious, likely buyers are ones who (more…)

Great Social Media Statistics

by Mark Hess
Myths of Social Media Debunked
Myth by R. Hess

Author Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. The link at the bottom of this post takes you to the source which includes a video by Stelzner about  his in-depth report, “Social Media Marketing Industry Report”

Interesting stats from the report include:

  • 88% indicated they were employing social media for marketing purposes
  • 72% have only been using social media marketing for a few months
  • 64% of marketers are using social media for 5 hours or more each week
  • 39% are using it for 10 hours a week
  • 81% say the number-one benefit is generating exposure, followed by increasing traffic and building new (more…)

How Press Releases Can Boost Your SEO Strategy

by Mark Hess

LinksIn the world of search engine optimization (SEO), nothing rules supreme quite like the prospect of getting someone to link to your Web site. Once your site is properly optimized, you can attract niche traffic to your site and increase the amount of inbound links pointing in your direction. But how do you launch an SEO program that will actually produce results?

Believe it or not, the good, old-fashioned press release still has a place in today’s (more…)

Great Social Media Statistics

by Mark Hess

Myths of Social Media Debunked

Debunking Myth by R. Hess

Author Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. The link at the bottom of this post takes you to the source which includes a video by Stelzner about  his in-depth report, “Social Media Marketing Industry Report”

Interesting stats from the report:

  • 88% indicated they were employing social media for marketing purposes
  • 72% have only been using social media marketing for a few months
  • 64% of marketers are using social media for 5 hours or more each week
  • 39% are using it for 10 hours a week
  • 81% say the number-one benefit is generating exposure, followed by increasing traffic and building new business relationships
  • Over half saw a rise in search engine rankings.
  • Out of social media tools marketers most wanted to learn about, social bookmarking sites ranked highest followed by Twitter.

Marketers and business owners still have a lot of questions about social media marketing. The report looks at the top ten questions they have:

You can see Stelzner’s full report as well as a video narrated by Stelzner himself here.

http://www.whitepapersource.com/socialmediamarketing/report/

5 Studies Show Facebook #1 in Social Media

by Mark Hess
Pie Chart of Social Sharing on the Web

Share of Social Sharing on the Web

Facebook is not a trend; not for casual users and not for marketing. It’s a fact. The post below comes from our friends at Social Media Examiner and is more proof that we all have to respect and utilize Facebook in our promotion efforts.

5 Studies Show Facebook #1 in Social Media

By Amy Porterfield

Published March 15, 2010

When you hear that Facebook is yanking Yahoo from its ranks and inching up on Google’s traffic throne, you can’t help but pay attention.

And if you work for a business or own one, it’s likely that social media marketing is on your radarMore and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.

Here are 5 studies that show how Facebook is undoubtedly a leading online social contender…

http://www.socialmediaexaminer.com/5-new-studies-show-facebook-a-marketing-powerhouse/

Source: Business Advice Daily (more…)

Man the Tradeshow Booth, But Don’t Forget To Ring The Cash Register

by fvm

Ramon Ray from OPEN Forum wrote an great article the other day called 30 Reasons Why Old Fashioned Websites and Email Marketing are Best for Growing Businesses.  As businesses try to keep up with emerging trends in marketing they often forget about the importance of looking after their own website and catering to their web clientel.  Social media marketing is important, but it should not distract the visitor away from making a purchase on your website because they’re too busy playing Facebook Pirate Poker while browsing your Facebook Fanpage.  As the web becomes increasingly more social the importance of integrating a social media interface with your website has become equally as important as creating a beautiful web front, but it should not overshadow.

The website should be the hub of your business and the social media pages should integrate and compliment the website.  I use the analogy of the tradeshow booth.  The social media profile is the tradeshow booth at other locations on the internet, while your website is the brick (more…)

Reaching Mass Acceptance at LinkedIn – it’s time.

by fvm

Reaching mass acceptance of LinkedIn takes time.  It took a long time for everyone to start using email.  It took even longer to get everyone to use the internet everyday, for one reason or another.  Now, seemingly everyone has some kind of social profile.  Its becoming hard to find someone who doesn’t at least have a Facebook account.  But every day I come across someone who’s heard of LinkedIn but isn’t “using” it.  LinkedIn hasn’t gained the mass acceptance of facebook and its granddaddy the email client.  Most people assume that social networking, like Facebook and LinkedIn, requires a deep investment of  time.  Indeed, time is money.  “Oh I don’t do LinkedIn.. I just don’t have the time for that”.  My response is,  do you think I do?  Do you think the CEO who runs a 500 person company and two businesses has more time than you?  Its a common complaint (excuse, rather) that I hear from people who avoid “investing” time (more…)