Articles for the ‘Design Ideals’ Category

SEO Mistakes When Redesigning

by Mark Hess

Tropicana's Bad RedesignWe here at Full Voice Media are getting ready to redesign our site; to update our ideas and thinking; to add more portfolio pieces and to have some fun. Our online marketing and website design experience always leads to new, evolved perspectives on the easiest, most stimulating and useful ways to present information and attract viewers and clients, so we commit to tweaking the site every year or so. It’s just so amazing how fast social media marketing changes and how many possibilities are out there for new improved web design and communication avenues.
Apropos of our eminent change, I came across this interesting article by Robbin Steif (more…)

How Google Search Works, Briefly

by Mark Hess

Google video

cccccccccccccccccccccccHow does Google decide a websites ranking? Well there’s a little video they made to help explain it. It’s not very deep, but you do get the idea that quality links to a site are more important than links out or keywords, and quality is measured by how in depth and targeted the whole set of pages are on any given site. There are also little videos on how Google ads and apps work. It’s worth a few minutes.

Great Business Website Tips, Part 4

by Mark Hess

Tips #4 graphicIn order to make your website experience one people will refer to and recommend you need to get an emotional response. When someone comes to your website, what do they remember? You want them to get the feeling of a trusted friend, or at least a trusted, thoughtful and/or useful business source. To make that warm and fuzzy connection you need to remember that websites can sometimes be cold and distant if they’re only glorified sales pitches. Adding customer support features and other human touches goes a long way to “friending” your viewer and creating a personal connection. After all, your website should be an extension of your best practices and present best side. With that in mind here are this installments tips:
Be Memorable: Try not to use templates that give your site an impersonal look. Use great images and (more…)

Great Business Website Tips, Part 1

by Mark Hess

#1 Business Website TipsTen years ago nobody knew what a good business website was supposed to be. Many sites were just glorified ads. But today we have the benefit of tens of thousands of attempts that have shown us what works and what doesn’t. And by “works” I mean not only selling things well, but also offering an emotional experience, good customer service, convenience, information and most important of all: building customer loyalty and creating good word of mouth referrals.
In this series I’ll try and simplify and quantify what elements and characteristics make up a great business website (not necessarily in order of importance).

Emphasize Your Desire to Please: It’s not only about how great you, your service or your product is, it’s about what the client or customer wants or needs, and you need to elicit an emotional response. You need to show an enthusiasm for what you’re offering either through word or design or hopefully both. Be cool, or humorous, (more…)


Website Tune-Ups

by Mark Hess
Amazing Brain by M. Hess
Amazing Brain by M. Hess

Revisit your websites’ design to improve your bottom line. What once seemed more than adequate, may now be lacking. A website designed a couple of years ago, even with updates, may not be ideal today. Part of this is because our minds are so good at seeing improvement all around us and then integrating that new knowledge into our expectations of everything else we see. As we see more examples of cleaner, or more useful website design, with better layouts and content delivery systems, we become achingly aware of sites that look dated or are confusing or seem standard or funky or whatever. We are beings who constantly improve ourselves and expect enhancements in the world around us. This is what drives the auto industry, the music and film business, the fragrance and fashion industry, computers and technology, communications, and almost any other business you can name; not only new, but improved is what we crave.
When it comes to business websites, whether for individual creatives like artists or writers, or giant enterprise conglomerates, another (more…)

Beauty Enhances Usability

by Alec

Read a great article today that I have to share. It explores the value in having beautiful layouts and graphics in web design. This is obviously something we at Full Voice believe strongly in and I’m not just posting it in an effort to digitally turn my nose up, stick my tongue out and squeal “Told you So!”

No I actually find this article incredibly useful. It explores how attractive graphics with seeming little function actually play a large role in a user’s experience.


Design isn’t the best way to inform, or to argue a point, and it sometimes gets in the way of allowing you to fit additional functional elements onto your page. But without attractive design people won’t even want to be on your page in the first place.





Author Patrick Lynch



Timeless Business Principles

by Mark Hess
New From Old by R. Hess
New From Old by R. Hess

Tried and true business principles are not rare, but this list of “Business Commandments” caught my attention, so I thought I would share it here:

1. Don’t waste your time going after business we don’t really want.
2. The boss usually decides – not the assistant treasurer. Do you know the boss?
3. It’s just as easy to get a first-rate piece of business as a second-rate one.
4. You never learn anything when you are talking.
5. The client’s objective is more important than yours.
6. The respect of one person is worth more than acquaintance with 100.
7. When there’s business to be done, get it!
8. Important people like to deal with other important people. Are you one?
9. There’s nothing worse than an unhappy client.
10. If you get the business, it’s up to you to see that it’s well handled.

To read the full story check out this entry.

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