Articles for the ‘Marketing’ Category

An Uncomfortably Brief History of Marketing:

by Alec
Old Marketplace

“Marketing is as old as civilization itself.” It is the art of persuasive communications. A practice as basic as convincing a friend to come to the movies or as complex as a website presenting you with links to products that match the interests you wrote in your online profile.

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You’ve most likely seen films about ancient times with images of bustling market places filled with traders actively engaged in persuasive communications. Take for example Ancient Mesopotamia, widely considered the cradle of civilization dating back to over 7000 years ago. It developed because it was where a large number of people crossed paths. It is one of the earliest examples of diverse trade; where the concept of producing for the sole purpose of trade became commonplace. Of course these traders would not have called their activities marketing but that is exactly what it was.

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28
Dec
Categories: Marketing
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