Articles for the ‘Marketing’ Category

How to Make Your Small Business Geolocation-Ready (via OpenForum)

by Alec

“Small businesses stand to increase their local audience and further their market reach through geolocation platforms, which attach real-world locations to mobile phones. Here are a few ways companies can become part of the location tagging world of social media.”

Read the article: HERE

HOW TO: Create Effective Online Coupons

by Alec

Great article via Mashable:
http://mashable.com/2010/02/10/online-coupons/

..

.

.

.

.

..

.

11
Feb

Great Business Website Tips, Part 5

by Mark Hess

Graphic Tips 5A website can just be a digital brochure or glorified business card, and in fact a huge number of websites, especially ones created a decade ago are exactly that. But today’s market demands a better mouse trap. Your business website should be sophisticated in it’s structure and usability. And although some effort must go into it, developing and using some cleaver strategies will expand you reach; improve your profits and build brand loyalty. Below are just a few more of these efforts that are sure to help:
Registration Stratagem: Gathering email addresses of people interested in your business is invaluable for future growth. With today’s technology sending thousands of emails out is easy and super effective; it’s having people to send those emails to which can be more complicated. Figure out the best way to encourage people to share their email addresses. Offer them advance notice of specials or news about you. And only require an email address with all other personal info like phone, physical address and so on optional. Create a pleasant greeting when people (more…)

27
Jan

Great Business Website Tips, Part 4

by Mark Hess

Tips #4 graphicIn order to make your website experience one people will refer to and recommend you need to get an emotional response. When someone comes to your website, what do they remember? You want them to get the feeling of a trusted friend, or at least a trusted, thoughtful and/or useful business source. To make that warm and fuzzy connection you need to remember that websites can sometimes be cold and distant if they’re only glorified sales pitches. Adding customer support features and other human touches goes a long way to “friending” your viewer and creating a personal connection. After all, your website should be an extension of your best practices and present best side. With that in mind here are this installments tips:
Be Memorable: Try not to use templates that give your site an impersonal look. Use great images and (more…)

Realtor Promotion: Some Ideas PART 2

by Alec

Lay the Foundation:

.

You need a website, a good website. The first step to positioning yourself as a both valuable and connected brand is creating a good website. A good website is one that does three things:

1) Expands your Business

2) Differentiates

3) Educates and Informs (more…)

13
Jan

Great Business Website Tips, Part 3

by Mark Hess

Biz tips #3Next up for discussion on what goes into making a great business website is content. You need to give the people what they want. Sure content is king, but what content and how much? Well here are some basics, in no particular order:

  1. 1. Usable, Engaging Content: Organize the information on your site with the most important items first, next important next and so on. Think carefully about what your clients might need on your website and make sure they can get it easily. In addition to all the obvious “physical” information about your business or service offer them advice and tips, links to other sources of related info, an FAQ’s page, photos and videos, and anything else that can be viewed as added value to your users. Become a source for them to turn to and hopefully they will sing your praise to others.
  2. Be Totally Honest: Don’t exaggerate and oversell yourself, be transparent and forthcoming. People today are too savvy to be fooled by wild claims and misleading hype. And don’t shade the truth either, if (more…)

Classic Marketing Mistakes

by Mark Hess

Classic Mistakes by R. Hess
Classic Mistakes by R. Hess

Check out this great article from Paul Christ at KnowThis.com:
It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning.  Prior to the 1950s most companies did not have marketing departments, but instead marketing activities were scattered among many departments such as advertising and sales.  Things began to change as scholars and consultants pushed for companies to adopt strategies designed to unify a variety of marketing activities carried out in different parts of the company.  By the 1960s most major college and university business programs were preaching the importance of marketing and an avalanche of books and magazines supported this cause.
With so much time and energy directed to improving marketing decision making, one might think that past mistakes attributed to lack of marketing knowledge would now be all but eliminated.  In reality, there are many mistakes that are bound to be repeated no matter how much attention is directed to understanding marketing.  Here are a few:

1. The Research Tells Us So
Relying on the results of market research as the deciding factor when making (more…)

29
Dec
Page 2 of 3123