by Mark Hess
Don’t get stuck in a rut.
OK, this is a check list that every small business should consider. You may already be doing all of these things, if so give yourself an A+ and the drinks are on you. If you do 4 out 5, you’re a B; 3 out of 5, a C, and less, well, let’s not go there. And if you do none of these and still run a successful biz, congrats, how do you do it?
1. Make a yearly marketing plan. Basically write down all of the things you are going to do to promote your business AND schedule them. Ad campaigns are more effective when they appear consistently; social media engagement suffers if you take weeks off from it; blogging twice or more a week reaps huge long term “Thought Leader” benefits. Don’t wait until a slow period to do promotion; keep it …
by Mark Hess
Generating leads is what marketing is all about. But once you’ve gotten someone to notice you; visit your website or respond to a deal offer, how do you ‘nudge’ them into buying? Approximately 25% of new leads are ready to buy, and about 25% are probably never going to buy.
So what do you do with the other 50%? Hope for the best? Cast a magic spell?
Professionals go into “lead management” mode and you can do the same thing while building your leadership authority, improving SEO, creating loyal fans and buyers, and learning what your prospective clients want.
Attracting new leads can come through an email campaign or social interaction (real and online) or any advertising. Once you’ve got new leads you need to determine 3 things:
1. Evaluate your leads to determine which are ready to buy, likely to buy and likely to never buy. Buyers will be obvious, likely buyers are ones who …
by Mark Hess
Debunking Myth by R. Hess
Author Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. The link at the bottom of this post takes you to the source which includes a video by Stelzner about his in-depth report, “Social Media Marketing Industry Report”
Interesting stats from the report:
- 88% indicated they were employing social media for marketing purposes
- 72% have only been using social media marketing for a few months
- 64% of marketers are using social media for 5 hours or more each week
- 39% are using it for 10 hours a week
- 81% say the number-one benefit is generating exposure, followed by increasing traffic and building new business relationships
- Over half saw a rise in search engine rankings.
- Out of social media tools marketers most wanted to learn about, social bookmarking sites ranked highest followed by Twitter.
Marketers and business owners still have a lot of questions about social media marketing. The report looks at the top ten questions they have:
You can see Stelzner’s full report as well as a video narrated by Stelzner himself here.
http://www.whitepapersource.com/socialmediamarketing/report/
by Eric Gruber
Every time, Google changes its algorithms – it causes a frenzy among those internet marketers relying heavily on the search engines. The latest change made many marketers stock up on Maalox and Pepto Bismol as it made them literally sick to their stomachs. Google’s latest change was an attack on article directories and content farms like Ezinearticles.com.
You see, many internet marketers were writing 150-200 word articles that gave no informational value whatsoever, just to get the link. They were after the SEO benefit and not taking full advantage of what article marketing has to offer. But now, because of the new Google algorithm change sites like EzineArticles.com lost a lot of its visibility on Google and it has many internet marketers up in arms.
Now, unlike many internet marketers, I think the change is a GOOD thing — and here’s why…
4 Reasons Why I Think the New Google Algorithm Change is a Good Thing …
by Alec
Full Voice Media is proud to announce that we have committed to donate half of all profits from Search Engine Optimization services for the next 3 months (4/1/11 – 7/1/11). This applies to all new customers.
Money will be donated to The American Red Cross for the Japan Earthquake and Pacific Tsunami fund. Proof of donations will be provided upon request.
Make your business more noticeable on search engines while helping ease Japan’s pain. Email me at alec@fullvoicemedia.com if you are interested.
by Mark Hess
Share of Social Sharing on the Web
Facebook is not a trend; not for casual users and not for marketing. It’s a fact. The post below comes from our friends at Social Media Examiner and is more proof that we all have to respect and utilize Facebook in our promotion efforts.
5 Studies Show Facebook #1 in Social Media
By Amy Porterfield
Published March 15, 2010
When you hear that Facebook is yanking Yahoo from its ranks and inching up on Google’s traffic throne, you can’t help but pay attention.
And if you work for a business or own one, it’s likely that social media marketing is on your radar. More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.
Here are 5 studies that show how Facebook is undoubtedly a leading online social contender…
http://www.socialmediaexaminer.com/5-new-studies-show-facebook-a-marketing-powerhouse/
Source: Business Advice Daily …
by Mark Hess
Author Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. The link at the bottom of this post takes you to the source which includes a video by Stelzner about his in-depth report, “Social Media Marketing Industry Report”
Interesting stats from the report include:
- 88% indicated they were employing social media for marketing purposes
- 72% have only been using social media marketing for a few months
- 64% of marketers are using social media for 5 hours or more each week
- 39% are using it for 10 hours a week
- 81% say the number-one benefit is generating exposure, followed by increasing traffic and building new …
