The days in which a static website was acceptable have long passed.
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This is not because we have become needy internet consumers who need moving images, crazy page transitions, pop-up effects and glowing rollovers (though in moderation all these elements can be quite appealing), no its because there is just so much more a website can do.
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It no longer has to be a glorified business card, your website can be a robust tool of interactivity featuring a wide range of useful functionality. The company 1000watt consulting put together a great list of tools to use on your website. This is a company which focuses on servicing top tier brokerages, media companies and dot coms so while many of these are of particular use to that crowd, most sites and marketing campaigns could benefit from integrating some or all of these tools. The list is after the break. Enjoy.
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Web Tools to Use and Integrate:
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Email Campaigns and News Letters:
verticalresponse.com
myemma.com
madmimi.com
Create a weekly newsletter containing the week’s solds with your commentary.
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Instant Messaging:
google.com/talk
plugoo.com
meebo.com
Put a live chat widget on your home page and man it religiously. You will get more leads and immediately differentiate yourself from the competition.
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Online Document and Presentation Display:
slideshare.net
scribd.com
slideboom.com
Demystify the process. Embed your listing presentations and key forms in your website or blog — with explanations.
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Real Estate Market Info:
terradatum.com
altosresearch.com
“How’s the market?” Put this information on your home page and in an email newsletter.
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Online Products for Task Management, Company Organization and Communications:
actionthis.com
37signals.com
Stop battling expensive and complicated “transaction management” platforms. Use
cheap and simple productivity tools used by millions of small businesses.
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Video Hosting:
welcomemat.com
vimeo.com
Film your next broker tour. If you’re a broker, have your managers do a profile of every neighborhood in your market.
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Online Maps:
maps.google.com
everyscape.com
Tour neighborhoods with clients– from your Website.
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Transaction Facilitators:
docusign.com
echosign.com
Don’t just use e-signatures, market around them. Making the transaction easier is a differentiator.
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Analytics:
woopra.com
google.com/analytics
Track every one of your listings. Share reports with sellers and put screen shots of analytics in your listing presentation.
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Local School Data:
education.com
Put comprehensive, fully integrated school data on your site for free. Let the world know you have it!
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Again this list came from the great team over at 1000watt consulting. Thanks guys!
Tags: apps, online tools, Real Estate, realtors, tools, web tools
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thank you for acknowledging our work. Would like to clear up one misunderstanding noted in the article above, 1000watt is not set up to service real estate agents. We are a full service digital branding company the works with top tier brokerages, media companies and dot coms.
We love agents and much of what we write on our blog is there to help empower them with ideas, tools and information but we are really only set up to work with larger organizations that have internal teams that can help execute the initiatives we design.